Marketing

410 posts

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  • 15 min

Developing Your Marketing Mindset: A Guide for Hospitality Professionals – Leora Halpern Lanz

📚 Boston University professor Leora invested two years writing a book, released on September 15, 2024, focusing on marketing as critical and strategic thinking. She emphasizes education over selling, hospitality as marketing, and adapting to digital and physical visibility. Leora's teaching at ESSEC Business School involved practical marketing projects, and her students' input shaped the book. Her approach includes a scorecard for strategic and critical thinking, with her work even sparking job offers for students.
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  • 1 min

How hotels are using eSIMs to outsmart OTAs

📶 Sep 15, 2025, hotels globally: The Hotels Network introduces a promotion offering 1GB of free eSIM data for travelers booking directly through a hotel’s website. This perk is designed to discourage the use of OTAs like Booking.com and Expedia. The eSIM data is automatically activated upon arrival, requiring no SIM swapping or roaming charges. Hotels integrate this into their personalization platforms effortlessly, enhancing direct booking appeal and boosting customer loyalty.
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Implications of Booking.com’s US credit-card move for hotels

💳 Sep 11, 2025: Booking's U.S. credit card is shifting guests from direct hotel channels to OTAs by enhancing rewards and perks. Independent hotels are at greater risk, especially those reliant on U.S. guests, due to fewer resources. Booking's card increases access to valuable data for improved targeting and loyalty. Hotels are urged to innovate their direct offers. While Booking's impact is significant, hotels have a short window to adapt before the full effects are recognized.
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  • 1 min

Zuri Hospitality Management Elevates Distribution, Operations, and Guest Experience with D-EDGE

🏨 Grand Zuri, a prominent hospitality brand, delivers unique experiences and has received numerous accolades. D-EDGE, a SaaS company, supports over 17,000 hotels in 150+ countries with cloud-based solutions for hotel distribution, involving 500 experts across 25 countries. As an Accor subsidiary, D-EDGE's ecosystem includes 550+ partners. Accor itself operates over 5,700 properties and 10,000 food and beverage venues in 110 countries.
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🚨 Why the sudden and more aggressive push for “Rate Parity” from the major OTAs? Short answer: they might be freaking out. Here’s why 👇 Gary Vee said something recently that clicked for me: AI… | Josh Guerra

💸 In response to AI-driven booking trends, major OTAs are intensifying their "Rate Parity" efforts, fearing losing price-sensitive bookings. Strategies may include banning individual property names, conducting manual audits, and enforcing API restrictions. Property managers should focus on enhancing guest experiences, boasting a high NPS like Fieldtrip's 87. Strategies include smart email marketing, creative pricing, evolving SEO, social media leverage, and diverse OTA usage. Fieldtrip's ~50k followers demonstrate social media potential for new revenue.
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eDreams ODIGEO subscriber base hits 7.5…

🛩 eDreams ODIGEO: Fiscal Year 2026 results show 20% membership growth, reaching 7.5 million members. Quarterly growth hit 205,000, achieving €39 million in profitability, an 8% increase. A €20 million share repurchase, 80% completed since May, boosts stock liquidity with €2.5 million daily trading volume. A new €20 million buyback and redemption of nearly 3 million shares aim to enhance earnings per share.
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  • 1 min

The Real Story Behind Airbnb’s 15.5% Fee Hike

🏠 Airbnb is implementing a 15.5% fee hike, aiming to unify all hosts under a single commission structure as a precursor to introducing tiered commissions in 2026. This change is part of a 12-18 month strategic rollout, fundamentally altering host-platform interactions. Hosts are encouraged to find ways to future-proof their businesses in anticipation of these shifts, as this move marks the beginning of a broader strategy rather than a standalone adjustment.
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  • 2 min

AirBnB (yellow) vs. Booking.com (green) Airbnb has a weird problem: it’s both too big and too fragile. On the one hand, second-quarter revenue rose 13% to $3.1 billion, and profits beat… | Sorin Anagnoste

💰 Airbnb's Q2 revenue rose by 13% to $3.1 billion, yet management warns of upcoming challenges including tariffs and regulatory issues. They've invested $200 million in new services like haircuts and cooking classes, but Wall Street remains unconvinced, causing a drop in stock value. Past attempts at diversifying into "Experiences" were abandoned due to poor cash flow. Meanwhile, Booking Holdings, with consistent inventory offerings, is valued at over twice Airbnb, highlighting the latter's current volatility.
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  • 4 min

The Untapped Goldmine: Why Regional OTAs Could Be Your Hotel’s Secret to Higher Occupancy

📰 Asia, Middle East, and Europe are seeing a rise in regional OTAs like Traveloka, MakeMyTrip, Goibibo, and HRS. These platforms target specific markets, increasing visibility and conversion rates. STAAH connects to over 2,000 OTAs, enabling seamless management of global and regional channels. Real-time updates, dynamic pricing, and integration with PMS make it efficient for hotels to manage multiple platforms, ensuring significant reach and relevance without additional workload.
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