Marketing - 10 Minutes News for Hoteliers - Page 19

Revolut and Booking.com team up on travel payments

💳 Nov 17, 2025, Revolut partners with Booking.com to enable payments via Revolut Pay for accommodations and soon flights and cars. This collaboration offers faster checkouts, biometric security, and enhanced loyalty rewards with a temporary 10x RevPoints promotion. Around 9 million Revolut users already use Booking.com. Nearly 2 million are monthly active Revolut Pay users, making Booking.com Revolut's largest travel partner. Additionally, Booking.com adopts Revolut Business for operations, solidifying their B2B relationship.

Tripadvisor shifts toward a new core

📈 Nov 17, 2025: Tripadvisor is at a pivotal moment as Viator and TheFork—now contributing half of its revenue—drive growth. Viator has surpassed a GMV of over $4 billion, nearing $1 billion in revenue. TheFork boasts a network of over 30,000 restaurants. Management is focusing on these assets, expecting ~$85 million in cost synergies and improved EBITDA margins from 2026, signaling a shift from its traditional referral model.

Expedia sharpens its hotel pitch as OTAs diverge on strategy

📈 Nov 13, 2025: Expedia repositions as a "demand generator" at a London event, aiming to enhance hotel visibility. OTAs are diverging, with strategies affecting hotel margins. Technology, APIs, and partner tools are critical. Growth slows, costs rise, and AI-driven searches challenge OTA visibility. Expedia focuses on transparency and incremental demand, differing from others pursuing loyalty and fintech. Over the next 12–18 months, hotels must rethink their strategies to navigate these changes.

3 min

Altamarea Group Retains Influence Society to Lead Web Strategy for New York Times-Starred Ai Fiori

Building on the creative success of Marea Beverly Hills, the hospitality group deepens its collaboration with the digital agency to enhance discoverability for its Manhattan restaurant. Influence Society, the design-driven…

ChatGPT ads are coming – and they won’t look like Google Ads

📰 Nov 12, 2025, OpenAI's CEO Sam Altman plans a new advertising model for ChatGPT, contrasting Google Ads. Instead of “pay-to-play” methods, ChatGPT will prioritize user trust by earning commissions only when users act on genuinely helpful recommendations. The model supports transparent commissions from actions like booking hotels, aligning incentives with user benefits. Advertising isn't OpenAI’s main revenue focus, but a trust-based model could redefine online ads.

2 min

Hotel Marketing Checklist and Tips for Pre-Opening Success

📍 Know your hotel’s unique selling points like luxury or sustainability. Understand your ideal customer’s lifestyle to personalize marketing. Innovate by offering unique experiences. Build brand awareness months before opening through social media and PR. Use pre-opening offers to create urgency. These strategies help differentiate your hotel and attract the right guests for a successful launch.

2 min

Loveholidays hosts first Partner…

🏨 More than 300 partners attended loveholidays' inaugural Partner Appreciation Awards at the Marriott Hotel Grosvenor Square, London. The event unveiled the Most Loved Hotel Awards, based on 215,000 reviews over 12 months. Over 1,000 hotels in 40 destinations were honored as Most Loved in Destination, and 275 hotels received the Most Loved Worldwide accolade, achieving a 4.5/5 customer rating. Special Recognition Awards were presented to 38 partners. Enhanced visibility on loveholidays' platform will benefit award-winning properties.

Expedia’s travel agency business surges past $3 billion in 2025

🛫 Nov 10, 2025: Expedia Group's B2B segment saw a 26% annual increase in Q3 travel agency bookings. Total annual volumes exceeded $3 billion, driven by the Travel Agent Affiliate Program (TAAP). Q3 gross bookings rose 12%, with revenue up 9% to $4.41 billion and operating income increasing 36%. Hotel bookings grew 15%, bolstered by global demand. Expedia enhances TAAP with new tools and loyalty programs, supporting travel agents in a competitive market.

1 min

Expedia lifts outlook as travel demand stays strong

💰 Expedia on November 7, 2025, forecasts a 6.5% revenue growth and 7% gross bookings increase for the year, exceeding previous estimates. In Q3, adjusted EPS hit $7.57 over the $6.94 forecast, with gross bookings rising 12% to $30.7 billion. B2B sales contributed a third of annual revenue. Room nights reached 108.2 million, surpassing expectations. Despite U.S. government shutdown concerns, travel trends remain strong. Expedia’s varied model shows resilience against sector volatility.

4 min

7 Social Media Tips to Help Your Hotel Stand Out This Peak Season

📷 Peak season is here, and hotels must leverage social media strategies to stand out. Create a seasonal content calendar, identifying key dates. Plan content mix: 40% experience-driven, 30% social proof, 20% promotions, and 10% fun content. Maximize user-generated content with incentives. Use trending formats and smart ad campaigns to target specific audiences. Collaborate with local influencers for authenticity. Engage actively in social media conversations to build real connections.

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