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Marketing

329 posts

[[ 13 ]]

The hidden battle over hotel pricing with OTAs

  • Automatic
  • 17 January 2025
Hotels allowing OTAs to undercut their direct rates experience significantly higher pay-per-click (PPC) advertising costs, new research reveals Jan 17, 2025 Hotels often rely on online travel agencies (OTAs) to…
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  • 3 min

7 Tactics to Boost Direct Sales and Reduce OTA Dependency

  • Mia Belle Frothingham
  • 16 January 2025
For hoteliers, relying too heavily on online travel agencies (OTAs) can cut into profits and limit control over the guest experience. While OTAs are valuable for reaching a wider audience,…
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  • 2 min

Choice Hotels Shares New Global Marketing Campaign

  • LODGING Staff
  • 15 January 2025
This article was written by Lodging Magazine. Click here to read the original article NORTH BETHESDA, Maryland—Choice Hotels International, Inc. released its new global marketing campaign, inviting travelers to “Check…
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  • 3 min

Why Your Hotel Needs “Get Google” in 2025

  • Nashi Dasgupta
  • 15 January 2025
The hospitality landscape continues to evolve rapidly, and staying ahead of the curve is no longer an option – it’s a necessity. As traveler behaviors continue to shift and technology…
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Chinese travel agents see full outbound recovery by 2025

  • Automatic
  • 15 January 2025
The optimism comes as agents explore new sales channels, adapt to changing demographics and respond to the evolving expectations of Chinese travelers Jan 15, 2025 Travel agents are optimistic about…
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  • 3 min

Hotels Provide Refuge for Displaced Los Angeles Residents in Wake of Wildfires

  • Dennis Nessler
  • 13 January 2025
This article was written by Lodging Magazine. Click here to read the original article Los Angeles area hotels have been thrust into the spotlight and become critical places of refuge…
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  • 2 min

Bob W secures three new properties in Munich

  • Kathakali Nandi
  • 13 January 2025
Bob W is widening its network in the Central Europe. The tech-powered hospitality operator has signed long-term leases for three properties in Munich, marking a significant expansion for the company…
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China’s extended Spring Festival Holiday drives travel surge

  • Automatic
  • 13 January 2025
China expects a record 9 billion trips this Lunar New Year, thanks to the holiday extension to eight days, from January 28 to February 4 Jan 13, 2025 The longer…
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TikTok Ban: What it means for the travel industry

  • Automatic
  • 13 January 2025
TikTok faced U.S. Supreme Court scrutiny over a potential ban that could disrupt the travel industry’s multibillion-dollar social media strategies Jan 13, 2025 TikTok is one of the most popular…
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  • 1 min

Want to Improve Hotel Occupancy Rate? Try these Strategies.

  • Vanshikha Dhar
  • 12 January 2025
How to Boost Your Hotel’s Occupancy Rates: Tried-and-True Tactics for Success Table of Contents
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