Marketing

🏨 U.S. hotels in Q1 2025 reached a record RevPAR of $92, a 2.2% increase from the previous year, with March hitting the highest figures ever. Occupancy dipped amid economic uncertainties, and international arrivals slowed. Urban hotels saw robust growth driven by corporate and group travel. Mid-sized urban transactions were popular among investors, with a preference for central business districts and resort markets. Economy hotels saw a 5.7% RevPAR drop year-over-year. A total of $145 billion in hotel loans is expected to mature by 2026, indicating potential for strong transaction activity. Limited new supply and tariffs could maintain high hotel performance throughout 2025.

☕ Costa Coffee, with over 50 years of experience, offers hoteliers café-quality coffee solutions like the Pacto range, known for high-quality roasts and award-winning equipment. The machines are fully automatic, compact, and deliver drinks, including iced options, in under 90 seconds, enhancing guest experiences and encouraging repeat visits. Costa's approach includes personalized drink options, which build loyalty and create memorable experiences. Furthermore, these machines reduce labor demands and operational overhead, ensuring a high standard of quality, minimal waste, and consistent output. Costa's flexible deployment options enable revenue generation through upsells in various hotel areas, catering to the demand for premium, customizable coffee. Since 1971, Costa Coffee has been committed to coffee perfection and innovation, positioning itself as a valuable partner for hoteliers in creating lasting guest memories.

🎉 Ben Wolff, co-founder of Onera and CEO of Oasi, featured in a podcast episode on May 11, 2025, discussing resilience and recovery importance in the hospitality industry. Wolff provided insights for leaders to maintain long-term success. The episode encouraged sharing with team members to implement ideas for business and customer benefit. The episode included music by Clay Bassford of Bespoke Sound.

🏨 On May 10, 2025, Ben Wolff, co-founder of Onera and CEO of Oasi, discusses the shortcomings of most hotels in social media engagement and how to effectively drive results. The episode features on the Hospitality Daily Podcast and emphasizes the proper use of social media to achieve traditional business goals.

💸 Small hotels prioritize rate parity in 2025 to prevent rate leaks, minimize OTA (Online Travel Agency) conflicts, and retain control over pricing. This strategy emphasizes the importance of maintaining consistent hotel rates across all distribution channels.

🔍 SOCi's 2025 Consumer Behavior Index reveals that while 83% of consumers still use traditional search engines, other platforms like social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) are diversifying consumer discovery. The data shows a 10% year-over-year decline in search impressions, with Gen Z consumers using an average of 3.6 platforms before making purchase decisions. Gartner predicts a 25% drop in search demand by 2026, aligning with SOCi's findings indicating a similar decline trajectory. Marketers are urged to adapt strategies to remain visible in an increasingly fragmented digital landscape.

🏨 Stayntouch updated its partnership with MacNaughton Hospitality for three Oahu properties: Waikiki Malia, Lotus Honolulu, and Hotel Renew. The Stayntouch PMS platform enhances personalized service, guest experiences, and operational efficiency. MacNaughton Hospitality offers three distinct Hawaiian experiences, prioritizing service and local values. Their VP, Carmine Iommazzo, highlights the platform's role in operational modernization and guest engagement, while Priya Rajamani of Stayntouch endorses their contribution to MacNaughton's authentic hospitality.