Marketing

🎃 The Grand Brighton's seafront hotel introduces a Halloween-themed afternoon tea from October 28th to November 3rd, featuring delicacies like lemon meringue tart and dark chocolate delice adorned with pumpkin and bat motifs. Savory selections include pork & leek sausage rolls, egg mayonnaise sandwiches, and Shipton Mill scones. Prices start at £40 per person, with options to add Moët champagne or Brighton G&T from £11. To book, visit grandbrighton.co.uk.

🌐 Propellic sponsors the Travel Tech Essentialist newsletter, offering a Propellic Performance Bookings Assessment for marketing plans. The most clicked links in issue #156 were about travel brand strategies and scarcity tactics. A leaked document from MrBeast (Jimmy Donaldson) reveals his success principles, suggesting a unique airline business model. Peter Fabor uses Booking.com to find hotel acquisitions in Portugal via "David’s Triangle": low ratings, great location, poor value. Muji’s branded hotel in Tokyo exemplifies product integration. Andrew Chen from a16z discusses the resurgence of in-person events post-lockdown for B2B growth and relationship building. Jake Lazaroff created Waypoint, an offline travel planning app, during a travel sabbatical. An Accenture report shows a $28 billion opportunity for the travel industry with generative AI. ChatGPT’s Advanced Voice Mode could disrupt OTAs, but their future adaptability is noted. McKinsey’s report suggests airlines could unlock up to $45 billion by 2030 with modern retailing. The Travel Tech Essentialist newsletter introduces deep dives on innovative companies, starting with DHARMA. 2025 sponsorship opportunities for the newsletter are announced, and the job board highlights positions at WeRoad.

🍴 Chef Kwame Onwuachi opened Dōgon in Washington, D.C. on September 9, named after the Dogon tribe with inspiration from Benjamin Banneker. Dōgon offers a 140-seat dining space inside the Salamander hotel, designed by Modellus Novus with celestial-themed décor. The restaurant serves Afro-Caribbean cuisine, featuring dishes such as carrot tigua and lobster escovitch, curated by chef de cuisine Martel Stone. The cocktail program, created by Derek Brown, showcases Black-owned brands and includes the Flower Pot Punch, a pre-Prohibition classic.

💲 The article does not contain specific factual data, key facts, dates, locations, numbers, statistical information, or details regarding the "who, what, why, where, when, and how" of acquiring corporate clients for hotels. It seems to be a placeholder or template for content related to strategies and tips for attracting corporate clients to boost hotel room sales, with metadata for SEO purposes but no actual article content provided.

📍 Expedia Group's study, conducted with Atomik Research, surveyed 4,000 Asian respondents from China, India, Indonesia, Singapore, and Vietnam, revealing preferences of the mass-affluent middle class, projected to be 3.5 billion by 2030. Mass-affluent travellers plan to spend 23% of their income on travel, with 81% prioritizing it despite inflation. On average, they plan four destinations over ten days for international trips, with Indian travellers aiming for 14-day trips. 72% use platforms like Expedia for bookings with 83% having a travel brand’s app installed. Luxury travel is in demand with 93% seeking premium experiences, including airline upgrades (44%), accommodation upgrades (42%), and booking 4- or 5-star hotels (52%). Loyalty programs are popular, with 86% enrolled in one. Cultural understanding concerns exist, with 49% worried about local practices and 34% willing to pay for language support in hotels.

🏩 Linthwaite House Hotel in the UK, overlooking Lake Windermere, introduces packages for events like meetings, dinners, and weddings. The Mere Conference Venue accommodates up to 14 guests with advanced audio-visual equipment, while The Mere Events Venue holds up to 50 guests. The hotel offers customizable spaces for 5 to 50 people, a dedicated planning team, 14 acres of gardens for outdoor activities, and 36 guest rooms. Dining includes an all-day menu and fine dining at Henrock by Simon Rogan MBE. Contact reservations@linthwaitehouse.com or 015394 88600 for booking.

📍 Skyscanner leads the UK online travel booking sector according to Salience Search Marketing's report, analyzing 11 performance indicators. With over 4 million monthly brand searches and a 19,952 social score, Skyscanner dominates in online prominence, while Hotels.com records 5 million monthly brand searches and a 7,872 social score. TUI garners 1.8 million searches and a 13,238 social score, Booking.com attracts 673,000 searches with a 35,515 social score, and Emirates achieves 368,000 searches and a social score above 32,000. Trivago and EasyJet also make the top list, with 450,000 and over 2 million monthly searches, respectively.

🍽 Chef Michael O’Hare closes his Leeds-based fine dining restaurant, Psycho Sandbar, after seven months, ending a 10-year presence in the city. O’Hare opened The Man Behind The Curtain in 2014, which earned a Michelin star in 2015. The closure reflects personal future plans and shifts in the experience market, following the restaurant's relaunch from a set menu to a more flexible "surf shack" style amidst Brexit, the pandemic, and the cost of living crisis. O’Hare expresses pride in his achievements and anticipation for his next steps.

🏨 Studies indicate hotels may be missing out on up to 50% of potential bookings by not diversifying their distribution strategies. Distribution channels include OTAs, GDS, meta-search engines, mobile-only booking platforms, and corporate contracts. Expanding distribution can increase occupancy, diversify the guest base, and boost revenue. Effective distribution requires a multi-channel strategy, direct bookings promotion, high visibility, integrated technology, and continuous performance monitoring. RevOptimum provides personalized revenue management services to help hotels maximize their booking potential and revenue.