Global Hotel Alliance Reports $921 Million Q1 2026 Revenue, 24% Increase Over Previous Year with Strong Membership Growth
🏨 Global Hotel Alliance (GHA) saw a 24% revenue increase in Q1 2026, reaching $921 million. Room revenue hit $738 million, up 27%. Cross-brand revenue rose 40% to $135 million. GHA DISCOVERY membership grew 36% to 35 million. Top feeder markets, including the U.S. and U.K., generated $202 million. Thailand, Spain, Singapore, and Italy led in member stay revenue. The UAE showed strong performance early on but softened in March. International stays made up 69% of revenue.
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