Mergers & Acquisitions - 10 Minutes News for Hoteliers - Page 43

2 min

Marriott International acquires CitizenM brand

🏨 Marriott International expands by acquiring 37 citizenM hotels, totaling 8,789 rooms, across over 20 cities globally, with two more in the pipeline. Full integration into Marriott's systems is expected by the end of the year, enhancing Marriott Bonvoy's loyalty benefits. citizenM, known for its tech-savvy approach since 2008, will continue to offer its subscription benefits. This follows Marriott's $100 million acquisition of the City Express brand, marking its entry into the midscale market.

Marriott completes $355 million acquisition of CitizenM

🏨 Jul 24, 2025: Marriott International finalized its $355 million acquisition of CitizenM, adding 37 hotels and over 8,700 rooms. With this move, Marriott enhances its lifestyle portfolio amidst potential brand overlap concerns. Integration challenges loom, but Marriott plans to assimilate CitizenM into its systems by year-end. CitizenM's subscription program remains active pending future updates. This acquisition aligns with Marriott’s strategy to grow its select-service lifestyle brands, despite experts' warnings about maintaining brand uniqueness.

1 min

Marriott Completes Acquisition of citizenM Brand

🏨 Marriott International acquires citizenM, announced in Bethesda, Maryland. The acquisition boosts Marriott's lodging options, adding 37 citizenM hotels with 8,789 rooms across 20+ cities in the US, Europe, and Asia Pacific. An additional two hotels, totaling over 300 rooms, will join Marriott's portfolio. Integration into Marriott's systems is expected this year, and citizenM will join the Marriott Bonvoy program. Founded in 2008, citizenM appeals to tech-savvy, value-conscious travelers.

3 min

Friendly’s Franchisee Acquires Parent Company BRIX Holdings

💸 Amol Kohli, a Friendly's franchisee, acquired BRIX Holdings LLC in Dallas. BRIX brands include Friendly's, Clean Juice, and more. Kohli, managing over 30 Friendly's since 2009, becomes Chairman. BRIX, led by CEO Sherif Mityas, plans national expansion, targeting Georgia, the Carolinas, and Texas. The acquisition marks Friendly's 90th anniversary. In 2025, BRIX opened new locations and awarded eight franchise agreements. Legal representation included Dilworth Paxson LLP for buyers and Gibson, Dunn & Crutcher LLP for sellers.

3 min

Maria Rivera Joins Starbird as Chief Executive Officer

🍴 Friendly's franchisee Amol Kohli acquired BRIX Holdings LLC, including Friendly's®, Clean Juice®, and more, in 2025. BRIX remains headquartered in Dallas. Kohli, since 2009, owns 30+ Friendly's on the East Coast and plans expansion into Georgia, the Carolinas, and Texas. In 2024, BRIX saw positive same-store sales, and in 2025, opened several locations. Eight new franchises are underway. Sherif Mityas continues as CEO. Legal representation: Dilworth Paxson LLP for buyers, Gibson, Dunn & Crutcher LLP for sellers.

2 min

Meliá Hotels International expands its presence in Lanzarote

🗺 Meliá Hotels International and Bankinter Investment will jointly own the Paradisus Salinas Lanzarote for 10 years, following a strategic acquisition aimed at expanding Meliá's luxury portfolio in the Canary Islands. The repositioning of the hotel, supported by an investment of over €125 million, enhances its alignment with Paradisus brand standards. Meliá now holds a 53.75% stake, reflecting confidence in Lanzarote's potential as a premium, year-round destination. This move follows Meliá's recovery to pre-pandemic debt ratios.

2 min

Peachtree Group Launches $250 Million Special Situations Fund

💰 Peachtree Group launched a $250 million Special Situations Fund targeting mispriced, high-quality hotel and commercial real estate assets, amid $1 trillion in loans maturing by 2025. Focused on the U.S., particularly Texas, Florida, and California, Peachtree aims to address refinancing challenges with creative capital solutions. They anticipate a 60-90 day first close, completing within 18 months. Strategies include off-market acquisitions, preferred equity, and distressed purchases from lenders.

1 min

JLL Announces Sale of Clarion Hotel Airport in Portland, Maine

📍 JLL’s Hotels & Hospitality Group facilitated the sale of the Clarion Hotel Airport, a 149-room hotel in Portland, Maine. Originally opened in 1974, the hotel features 7,000 square feet of meeting space and amenities like a restaurant, shuttle service, pool, fitness, and business centers. It offers easy access to I-295 and Portland International Jetport. The hotel will be managed by Jamsan Hotel Management. Alan Suzuki led the JLL team in this transaction.

2 min

Access Point Financial Provides Refinancing of Four-Hotel Portfolio

🏨 In July 2025, Access Point Financial provided a $55 million floating-rate loan to H&S Properties Development Corp. to refinance a four-hotel portfolio in Maryland, including the Courtyard Aberdeen/Residence Inn and Hilton Garden Inn/Homewood Suites in Baltimore. The loan features a four-year term with a one-year extension, aimed at refinancing debt and funding a PIP. The Aberdeen hotels are near Ripken Stadium, while the Baltimore hotels are close to the Inner Harbor and Camden Yards.

1 min

Marcus & Millichap Closes Sale of Sleep Inn Sumter

💸 $3.5 million sale of Sleep Inn Sumter, a 63-room hotel, took place in Sumter, South Carolina. Marcus & Millichap's team, including Terrence Jefferson, Jack Davis, Eric Webster, and Joce Messinger, marketed it for a local owner. The buyer was from North Carolina. The hotel offers amenities like a swimming pool, business and fitness centers, and is located near Interstates 20 and 95, Shaw Air Force Base, and Prisma Health Tuomey Hospital.

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