Marriott snaps up citizenM in $355M deal
💰 Marriott International to acquire citizenM for $355 million, adding 36 hotels (8,544 rooms) across 20+ cities including New York and London to its portfolio. Three new hotels (over 600 rooms) expected by mid-2026. Annual stabilized fees from the portfolio estimated at $30 million, with potential earn-out payments up to $110 million. Marriott anticipates full-year 2025 net rooms growth nearing 5% post-acquisition. citizenM, founded in the Netherlands in 2005, opened its first hotel in 2008. In 2019, GIC acquired a 25% stake for €2 billion. Marriott aims to leverage its global ecosystem and the Marriott Bonvoy platform to grow the brand.
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