January and February performance for Marriott was strong. Then came March.
🏨 Marriott International reported Q1 2025 earnings, with a March slump leading to a lower full-year RevPAR growth forecast by 50 basis points. US government travel decreased, causing a 10% YoY decline in US government RevPAR. Global RevPAR is expected to rise 1.5% to 2.5% in Q2 and 1.5% to 3.5% for the full year. Despite this, Q1 2025 RevPAR increased by 4.1%, with 3.3% growth in the US & Canada and 5.9% internationally. Marriott added 12,200 net rooms in Q1, a 4.6% growth from Q1 2024, and has a pipeline of 3,800 properties and over 587,000 rooms, up 7.4% YoY. The company acquired citizenM for $355 million, contributing to a 5% net room growth target. Cost-cutting measures are set to save $80-90 million annually from 2025, with Q1 G&A costs down 6% YoY. Marriott Bonvoy membership reached nearly 237 million by March end.
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