Mergers & Acquisitions - 10 Minutes News for Hoteliers - Page 57

11 min

citizenM CEO: Why We Sold to Marriott (And What’s Next) – Lennert de Jong

🏨 CitizenM's CEO, Lennert de Jong, discussed their strategic partnership with Marriott on Matthias Huettebraeuker's podcast. citizenM, with 36 assets, sold its brand to Marriott, marking one of Marriott's largest deals since Starwood. This collaboration allows citizenM to leverage Marriott's distribution platform, including access to 250 million Bonvoy users, while maintaining its ownership of real estate, which constitutes 90% of its value. New openings include Dublin and London, Soho, reflecting ongoing growth and operational integration.

2 min

European Camping Group expands into Spain with Alannia acquisition

🏖 Alannia, founded by Grupo Marjal in 1997, has added 1,000 accommodation units and 1,600 pitches to European Camping Group's (ECG) portfolio, which covers 450 destinations in 13 European countries. The acquisition enhances ECG's presence in Spain, where Alannia operates five resorts, after quadrupling revenue since partnering with Corpfin Capital in 2018. ECG's strategy focuses on expanding in Southern Europe, supported by KPMG and Garrigues, and includes recent acquisitions like Vacanceselect.

Sonesta expands in Latin America with Aken Hotels

🌍 Sonesta International Hotels partners with Aken Hotels & Resorts to expand in Latin America, starting fall 2023. Six Aken properties will join Sonesta's network, allowing Travel Pass members to earn and redeem points at Aken locations in Argentina, Colombia, Ecuador, Costa Rica, and Mexico. This strategic alignment aims to capitalize on the region's growth potential and offers guests immersive local experiences. Both companies emphasize exceptional service, with Aken known for "conscious luxury" and ecotourism.

1 min

ATLAND holds from now on 100% of Keys REIM’s capital

💸 ATLAND's acquisition of Keys REIM expands its assets under management beyond €5 billion and introduces over 3,500 private professional clients. With investments surpassing €100,000 per product, ATLAND enhances its client base and cross-selling opportunities. The deal adds a presence in six European countries, boosting pan-European strategies. Keys REIM's expertise in professional funds and the hospitality sector complements ATLAND's offerings. Twenty employees join ATLAND, aiming for commercial and operational synergies.

2 min

The Boost Society expands with new coliving acquisition at Ivry

🏠 The Boost Society, in under three months, acquired a property built in 2022 by Ovalto/NoeCampus Group. Located in the southeast Paris region, it features 257 beds and aims for 15,000 secure beds by 2026. The property offers amenities like co-working spaces and sports facilities. Over €1.3 billion has been raised to support expansion. A new 663-bed residence in Villeneuve-d’Ascq opens in 2027, with additional projects in Lyon, Saint-Ouen, and Barcelona.

Millennium and Maritim launch loyalty partnership

🏨 Millenium Hotels & Resorts and Maritim Hotels announced a strategic loyalty partnership, signed at Chelsea Harbour Hotel & Spa, London by Saurabh Prakash and Roland Elter. MyMillennium and MyMaritim members receive exclusive privileges, including discounts on rates. Participating locations include Singapore, London, New York City, Dubai, and German cities like Dresden and Munich. Both brands maintain their value propositions while aligning sales initiatives and trade show participation. Millennium operates 145 properties across 80+ destinations.

Sage Lane Partners Acquires 101-Room Hampton Inn & Suites Prattville

💵 June 30, 2025, in Atlanta, officials of Sage Lane Partners and ARK Holdings announced acquiring the 101-room Hampton Inn & Suites in Prattville, Alabama. Sage Lane has amassed over $350 million in assets since 2024. The hotel is located near downtown Montgomery, offering amenities like a fitness center, pool, and event space. Sage Lane aims for three more acquisitions and two developments this year, emphasizing value-add investments and flexible capital solutions.

3 min

Is Aston Martin ready to enter the hospitality industry?

🏎️ Aston Martin's expansion into luxury hospitality marks a strategic evolution. The brand plans to develop hotels near private racetracks, offering bespoke services like custom garages and direct car access to suites. The first hotel will be in Europe. Partnering with developers, such as Dar Global for the £200 million Astera project in the UAE, Aston Martin aims to diversify revenue and set new luxury standards. This aligns with the trend of brands like Lush and IKEA entering hospitality.

2 min

The Westin Resort Guam is for sale and Colliers is the broker

🏖 Colliers is marketing The Westin Resort Guam for IGIS Asset Management. Located in Tumon Bay, the 21-floor, 424-room hotel features two pools, a $1.6M villa collection, and 15,000 sq ft of event space. The master lease expires in April 2026, offering investors options like rebranding. Visitor numbers are projected to reach 900,000 by 2026-27. Previously sold in 2016 for $125M, Guam's hotel market has seen $12B in investments since 2023.

2 min

Travel tech company Open Destinations teams…

💸 UK-based Open Destinations, founded in 1998, provides reservation tech and services globally, serving 75 customers in 30 countries with 650 staff. Insight Partners, a global software investor, made a strategic growth investment. Open Destinations' products, Travel Studio and Rail Studio, serve companies like Emirates and Orient Express. Insight’s Michael Shephard and Peter Segall join the board. Kevin O’Sullivan and John Davies of Open Destinations see the investment as a new growth chapter.

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