Mergers & Acquisitions

🏖 Alannia, founded by Grupo Marjal in 1997, has added 1,000 accommodation units and 1,600 pitches to European Camping Group's (ECG) portfolio, which covers 450 destinations in 13 European countries. The acquisition enhances ECG's presence in Spain, where Alannia operates five resorts, after quadrupling revenue since partnering with Corpfin Capital in 2018. ECG's strategy focuses on expanding in Southern Europe, supported by KPMG and Garrigues, and includes recent acquisitions like Vacanceselect.

💸 ATLAND's acquisition of Keys REIM expands its assets under management beyond €5 billion and introduces over 3,500 private professional clients. With investments surpassing €100,000 per product, ATLAND enhances its client base and cross-selling opportunities. The deal adds a presence in six European countries, boosting pan-European strategies. Keys REIM's expertise in professional funds and the hospitality sector complements ATLAND's offerings. Twenty employees join ATLAND, aiming for commercial and operational synergies.

🏠 The Boost Society, in under three months, acquired a property built in 2022 by Ovalto/NoeCampus Group. Located in the southeast Paris region, it features 257 beds and aims for 15,000 secure beds by 2026. The property offers amenities like co-working spaces and sports facilities. Over €1.3 billion has been raised to support expansion. A new 663-bed residence in Villeneuve-d’Ascq opens in 2027, with additional projects in Lyon, Saint-Ouen, and Barcelona.

🏎️ Aston Martin's expansion into luxury hospitality marks a strategic evolution. The brand plans to develop hotels near private racetracks, offering bespoke services like custom garages and direct car access to suites. The first hotel will be in Europe. Partnering with developers, such as Dar Global for the £200 million Astera project in the UAE, Aston Martin aims to diversify revenue and set new luxury standards. This aligns with the trend of brands like Lush and IKEA entering hospitality.

💸 UK-based Open Destinations, founded in 1998, provides reservation tech and services globally, serving 75 customers in 30 countries with 650 staff. Insight Partners, a global software investor, made a strategic growth investment. Open Destinations' products, Travel Studio and Rail Studio, serve companies like Emirates and Orient Express. Insight’s Michael Shephard and Peter Segall join the board. Kevin O’Sullivan and John Davies of Open Destinations see the investment as a new growth chapter.

🏨 UK, 2025: PPHE Hotel Group acquires a 13,000 sqm site near Tower Bridge for £90 million, including £17.5 million for the site. A Radisson RED hotel with 182 rooms, a restaurant, bar, gym, and 41,000 sqft of office space is set to open in 2029, targeting a BREEAM ‘Excellent’ rating. Expected high single-digit annual yield. Second acquisition by PPHE's hospitality fund includes financing for construction post-approval.

🏨 La Citadelle hotel, built in 1559, was converted to a 4-star hotel in 2005. It features 80 rooms and is located near Metz’s city center. SomnOO, founded in 2014, recently acquired this hotel, aligning with its growth strategy of owning over 60 hotels across France and Germany. SomnOO aims to be a leading player in the European hospitality industry by 2030. This acquisition follows their recent purchase of six Ibis hotels and two in the Paris region.

🏨 UK, June 2025: RE Capital sold the Ruby Stella hotel in Farringdon, London, to LaSalle Investment Management for £48 million. The hotel, featuring 153 rooms, a restaurant, and a bar, launched in November 2024 as Ruby's 20th European hotel. It boasts a BREEAM Excellent rating and an EPC A6. Savills advised RE Capital, with Constantine RE and Gowling WLG representing LaSalle.

🏨 BWH Hotels added 15,000 hotel keys globally, boosting its position as the second-largest independent soft brand. By 2027, they aim for 70 properties in the Middle East, with new hotels in Jeddah, Riyadh, and Madinah. In Europe, expansions include Germany's Loftstyle Hotel Gerlingen and Slovakia's Best Western Hotel Prešov. The UK saw the addition of seven hotels, including Sheffield City. They are also venturing into extended-stay and glamping sectors.