IHG Hotels stays in the growth race with the acquisition of Ruby Hotels, its 20th brand
🏨 InterContinental Hotels Group (IHG) acquired Ruby Hotels for €110 million, adding 20 properties and nearly 3,500 rooms to its inventory. Ruby Hotels, founded in 2013, has locations in major European cities and plans for 10 more projects totaling 2,235 rooms. IHG aims for Ruby Hotels to have over 120 properties in 10 years and 250 in 20 years, with franchise fees from Ruby expected to hit $8 million by 2028 and $15 million by 2030. Hyatt and Hilton have also made significant acquisitions, with Hyatt purchasing Playa Hotels & Resorts for $2.6 billion and Hilton acquiring Graduate and Sydell Groups for university campus and lifestyle brand expansion. Marriott added 10,500 rooms through a marketing agreement with Sonder.
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