Energy Drink Market Grows 7.9% in C-Stores, Driven by Clean Ingredients and Diverse Consumer Demand
💡 Energy drink sales in U.S. convenience stores surged by 7.9% over a 52-week period ending September 7, 2023, totaling $15.5 billion, according to Circana. Non-aseptic drinks increased by 8.5%, while energy drink mixes skyrocketed by 99%. Post-COVID, about 60% of consumers regularly read food labels, seeking healthier options like zero-sugar drinks. Younger demographics are driving innovation, with Gen Z and millennials frequently trying new beverages, contributing to a broadening consumer base.
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