Pernod Ricard Welcomes One Million Visitors Annually, Highlighting Role as Major Developer of Travel Destinations
🍺 At the EHL HumanX Summit in Lausanne, Simone Puorto interviewed Laura Sileo Pavat, Global Brand Homes Director at Pernod Ricard. Pernod Ricard, known for its premium spirits, has been developing travel destinations for 50 years, now welcoming about 1 million guests annually. Their destinations include popular spots like the Kentucky Bourbon Trail with 2.7 million visitors, Scotland's distilleries with 2.2 million, and Ireland's with 1.1 million. Personal connections are maintained through trained staff and a focus on human interaction.
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