Mastercard Survey Reveals 49% of Brits Plan 'Skilliday' Trips, Prioritizing Learning New Skills Over Traditional Breaks
🏠 The 'skilliday' trend is on the rise as 49% of Brits plan skill-based trips. A survey of 27,000 European holidaymakers reveals that 48% of Brits have already booked such trips. Notably, 70% of 18-24 year-olds are leading this trend. 44% of tourists are willing to pay more for skill-learning experiences, reflecting a shift towards valuing experiences over goods. This trend supports local SMEs, contributing to tourism's 10.5% of EU GDP. Key interests include food production (33%) and language skills (32%).
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