Audemars Piguet and Swatch Collaboration Causes Frenzy as $400 Royal Pop Watches Resell for Over $15,000
🕑 Last week, chaos ensued globally due to the launch of Swatch and Audemars Piguet's Royal Pop pocket watch, priced at $400. In Dubai, a luxury mall stalled at 3 a.m., Mumbai's boutique didn't open, and 3,000 people triggered a stampede in Florida. London faced hostility, leading to 16 U.S. store closures by 10 a.m. Resale prices soared to £15,000, with StockX transactions reaching $8,410, while average prices doubled retail at $905.
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