Reclaiming the Guest: Why Brand Matters in Delivery
🍽 Restaurants are shifting to direct delivery systems to regain control over customer data and relationships, moving away from third-party platforms. A national poke chain adopted this model to reduce platform costs and gain insights into customer behavior, enhancing their ability to engage directly with patrons. This strategy emphasizes building direct connections without relying on third-party apps that prioritize their own customer loyalty, promoting competing restaurants and limiting direct contact.
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