LONDON ESSENCE INTRODUCES NEW MULTIPACK FORMATS TO RETAIL
🍹 London Essence expands its Crafted Soda range, launching a 150ml six-can multipack of Crafted Lemonade and 250ml four-can multipacks for Pink Grapefruit, Raspberry & Rose, and new Crisp Apple sodas. Available in major UK retailers like Waitrose, Morrisons, Amazon, Tesco, and Sainsbury's. With 53% of young gin drinkers favoring lemonade, the brand targets at-home socializing and the sober-curious market. UK Head of Marketing, Melanie Ginsberg, highlights the shift towards sophisticated, non-alcoholic drink options.
Share