Flooat and Fredericia design Tokyo showroom as “quiet, plain canvas”
📚 Fredericia, a Danish furniture brand, launched its first showroom in Tokyo's Omotesando area, collaborating with local studio Flooat. Opened in an industrial concrete building, the showroom blends Danish and Japanese aesthetics, aiming for a gallery-like feel. The design incorporates exposed concrete and neutral colors, highlighting Fredericia's wooden furniture. The space emphasizes craftsmanship and a serene atmosphere, resonating with Japanese home sensibilities. This opening follows another Danish brand, Frama, in expanding into Tokyo.
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