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  • 5 min

What is SMERF, and How Can Your Hotel Capitalize on It In 2025?

  • Camille Girard
  • 4 March 2025
For hoteliers, filling rooms and event spaces consistently is a top priority. But what if there was a steady, often recession-proof market segment that many hotels overlook? Enter SMERF groups—Social,…
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  • 4 min

The ultimate guide to hotel guest services and why they matter

  • Eva Lacalle1
  • 4 March 2025
What are guest services? Guest services include all the interactions, amenities, and assistance a hotel provides throughout a guest’s stay. This covers everything from a warm welcome at reception to…
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  • 2 min

Bookboost secures 3.6M€ million to accelerate growth and expand Hospitality CRM Capabilities

  • Johanna Bernuy
  • 4 March 2025
Malmö, Sweden / March 2025 – Bookboost, the industry-leading hospitality CRM platform, has successfully secured €3.6M EUR in its latest funding round led by Vendep Capital. Vendep’s investment accelerates Bookboost’s…
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Top 10 Revenue Management Tools: The Ultimate Revenue Toolkit

  • Patrick Landman
  • 3 March 2025
This post was originally published on this site. Let’s be honest—running a hotel while managing its revenue at the same time is a balancing act. From making sure staff, guests,…
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  • 11 min

Hotel Greeting: Essential Guide to Welcome Guests Successfully

  • Martijn Barten
  • 3 March 2025
A hotel greeting describes the entire process of welcoming a new guest to a hotel. It can include reception staff personally greeting new arrivals, as well as the provision of…
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  • 14 min

Hotel Classifications: Complete Guide to Hotel Types & Categories

  • Martijn Barten
  • 1 March 2025
Hotel classifications are used to categorize hotels, based on their size, location, quality level, services, amenities or facilities. Classifying hotels in this way can help to manage expectations and set…
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  • 2 min

OTAs take the lead in superapp innovation as India’s travel market reaches new heights

  • phocuswright.com
  • 1 March 2025
This article was written by Phocuswright. Click here to read the original article Furthermore, an intriguing trend is unfolding in the market: Many OTAs are striving to transform into travel…
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  • 2 min

Short-term rentals segment: Living on an arc of its own

  • phocuswright.com
  • 1 March 2025
This article was written by Phocuswright. Click here to read the original article Business challenges Hosts feel that the most significant impediments to their business success are issues of cost…
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  • 1 min

5 key projections of APAC travel’s future

  • phocuswright.com
  • 1 March 2025
This article was written by Phocuswright. Click here to read the original article The Asia Pacific travel market experienced a spectacular resurgence in 2023, with total travel gross bookings surging…
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  • 2 min

U.S. travel agency market: A resilient and thriving segment

  • phocuswright.com
  • 1 March 2025
This article was written by Phocuswright. Click here to read the original article The U.S. travel agency market is experiencing a remarkable resurgence, driven by strong demand, rising prices, and…
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