26 Essential Hotel Marketing Strategies
The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you generate,…
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The ultimate guide to hotel guest services and why they matter
What are guest services? Guest services include all the interactions, amenities, and assistance a hotel provides throughout a guest’s stay. This covers everything from a warm welcome at reception to…
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What is SMERF, and How Can Your Hotel Capitalize on It In 2025?
For hoteliers, filling rooms and event spaces consistently is a top priority. But what if there was a steady, often recession-proof market segment that many hotels overlook? Enter SMERF groups—Social,…
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Bookboost secures 3.6M€ million to accelerate growth and expand Hospitality CRM Capabilities
Malmö, Sweden / March 2025 – Bookboost, the industry-leading hospitality CRM platform, has successfully secured €3.6M EUR in its latest funding round led by Vendep Capital. Vendep’s investment accelerates Bookboost’s…
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Top 10 Revenue Management Tools: The Ultimate Revenue Toolkit
This post was originally published on this site. Let’s be honest—running a hotel while managing its revenue at the same time is a balancing act. From making sure staff, guests,…
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Hotel Greeting: Essential Guide to Welcome Guests Successfully
A hotel greeting describes the entire process of welcoming a new guest to a hotel. It can include reception staff personally greeting new arrivals, as well as the provision of…
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Hotel Classifications: Complete Guide to Hotel Types & Categories
Hotel classifications are used to categorize hotels, based on their size, location, quality level, services, amenities or facilities. Classifying hotels in this way can help to manage expectations and set…
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Travel Again Podcast – Spotlight Edition with Phocuswright’s Mike Coletta
This article was written by Phocuswright. Click here to read the original article With expert insights from Phocuswright and Travel Again Advisory, clients can make high-stakes decisions (like market expansion,…
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OTAs take the lead in superapp innovation as India’s travel market reaches new heights
This article was written by Phocuswright. Click here to read the original article Furthermore, an intriguing trend is unfolding in the market: Many OTAs are striving to transform into travel…
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Short-term rentals segment: Living on an arc of its own
This article was written by Phocuswright. Click here to read the original article Business challenges Hosts feel that the most significant impediments to their business success are issues of cost…
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