Categorizing…

Two out of three people book online and 80% of them consult previous customers’ opinions before making their reservation; and where do they go check for opinions? You guessed it…

Many hoteliers are obsessed with customer acquisition (and that’s understandable!) but they often end up neglecting customer retention. Yet, this is a considerable lever of profitability for hotels. In order…

With the ever increasing predominance of OTAs during the booking process, hoteliers are often deprived of important client information such as their email address. In order to foster the bond…

The previous weeks we covered how to to create an Instagram account for your hotel and which types of posts to publish. On this platform, potential travelers will find out…

Posting regularly on Facebook is important to keep your fan base entertained. But in order to truly capture your customers’ attention, regular posts and pictures will just not do the…

With an active customer base of more than 400 million users, Instagram is one of the easiest ways to market your hotel. The image-based network allows you to undertake a…

Instagram has become an essential tool to effectively develop your digital communication strategy. If this social network still doesn’t speak to you, it’s a mobile application that allows to easily…

Does your hotel mainly attract business travelers? If your desire is to foster a clientele of long-term business travelers, it is important to understand who they are and what their…

Second part of our advice on digital strategy about Facebook for independent hotel. Last week, we explained how to create a Facebook page for your hotel. Now let’s dig deeper…

As a hotel owner, it is impossible today not to have a strong presence on social medias, especially on Facebook. Facebook is a great channel not only to acquire new…