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Thursday revealed escalating cost pressures. HotelData.com analysis of 5,000 US hotels shows labor cost per occupied room jumped 12.8% in 2025 to $48.32, with Q4 posting a sharp 21.1% year-over-year spike as productivity gains failed to offset rising wages. ITB interviews emphasized hotels must r...

EHL student research reveals 83% of travelers value sustainable travel, but guests often don't recognize certification logos despite appreciating underlying eco-practices.

Infor's David Poprawka argues hospitality must rebuild its data foundation before AI can succeed, showcasing AR proof-of-concepts for check-in and housekeeping.

HotelData.com report analyzing 5,000 U.S. hotels shows labor CPOR rose 12.8% in 2025, with Q4 seeing 21.1% year-over-year increase amid softening demand.

GBTA supports EU Parliament's exclusion of business travel from revised Package Travel Directive, providing regulatory clarity for corporate travel services.

Wage costs per occupied room jumped 12.8% in 2025 to $48.32, with Q4 showing a sharp 21.1% spike as productivity gains failed to offset rising labor expenses.

TrustYou's CEO envisions moving from fragmented guest communication to unified conversational AI that maintains context across all channels and touchpoints.