Categorizing…

OTAs have now taken a central place in the distribution of hotels, as evidenced by the ubiquity of platforms like Booking, Expedia or Hotel.com. But for hoteliers, the power of…

We are all aware that ranking poorly on Google searches is a major drawback in the hotel industry. OTAs such Booking clearly have a predominance across search engines, mainly due…

Do you know how many French people think of reserving a table in a hotel restaurant? Very little! Too little even for the taste of hoteliers who find that their…

How to have a prosperous establishment with a guaranteed future? If we go back 6 years, the market for gites and guest rooms was not so complex. The rise of…

To differentiate oneself on the hotel market and remain competitive, one has to offer one’s clients not just a hotel but an experience: culinary safaris, partnerships with tourist and event…

Wastefulness, constant production of waste, high consumption of electricity, the hotel sector is today one of the most polluting in the world. The arrival of ecological tourism and “green” hotels…