Categorizing…

You may have already been contacted by bloggers Instagrammers. They are currently the most “in” communicators of the moment. “They share everything with their fans, their desires, their travels, their…

Two out of three people book online and 80% of them consult previous customers’ opinions before making their reservation; and where do they go check for opinions? You guessed it…

Many hoteliers are obsessed with customer acquisition (and that’s understandable!) but they often end up neglecting customer retention. Yet, this is a considerable lever of profitability for hotels. In order…

With the ever increasing predominance of OTAs during the booking process, hoteliers are often deprived of important client information such as their email address. In order to foster the bond…

The previous weeks we covered how to to create an Instagram account for your hotel and which types of posts to publish. On this platform, potential travelers will find out…

Posting regularly on Facebook is important to keep your fan base entertained. But in order to truly capture your customers’ attention, regular posts and pictures will just not do the…