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The brand unites Baillie Lodges and Tierra Hotels portfolios across nine properties on four continents, backed by $100 million in recent property investments.

CEO John Erhart will lead a session on AI's role in reducing manual tasks and improving financial visibility across hotel portfolios.

The HFTP CEO reflects on 35 years with the association, highlighting expansion into Europe and Asia with new conferences and offices planned.

Bartnick argues that revenue management breakthroughs come from reframing problems rather than gathering more data, using parenting and dating analogies to illustrate behavioral insights.

The author argues hotels must audit systems and align culture before implementing AI, as technology amplifies existing problems rather than fixing them.

Survey of 300 planners and 1,000 attendees shows 63% cite travel costs as key concern while 72% factor crime levels into destination selection.

Survey of 3,000 travelers across six markets shows growing preference for greener transport, local experiences, and off-peak timing when visiting Europe.

Survey of 214 TMC leaders across 10 countries shows 95% optimism for business travel growth but only 30-40% confidence in meeting rising traveler demands.

Park City leads with 19.89% pricing growth while 75% of US hotel markets saw rates decline in early 2026.