Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties
Hotel digital marketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation…
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26 Essential Hotel Marketing Strategies
The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you generate,…
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What is SMERF, and How Can Your Hotel Capitalize on It In 2025?
For hoteliers, filling rooms and event spaces consistently is a top priority. But what if there was a steady, often recession-proof market segment that many hotels overlook? Enter SMERF groups—Social,…
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The ultimate guide to hotel guest services and why they matter
What are guest services? Guest services include all the interactions, amenities, and assistance a hotel provides throughout a guest’s stay. This covers everything from a warm welcome at reception to…
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Bookboost secures 3.6M€ million to accelerate growth and expand Hospitality CRM Capabilities
Malmö, Sweden / March 2025 – Bookboost, the industry-leading hospitality CRM platform, has successfully secured €3.6M EUR in its latest funding round led by Vendep Capital. Vendep’s investment accelerates Bookboost’s…
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Sojern introduces fully managed email…
This article was written by Travolution. Click here to read the original article Hoteliers Pay for Performance Marketing platform built for hospitality, Sojern, has announced the addition of a fully…
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Wizz Air announces Revolut partnership for…
This article was written by Travolution. Click here to read the original article Global Fintech Revolut and low-cost carrier Wizz Air have announced a payments partnerships to bring one-click checkouts…
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Hotel Greeting: Essential Guide to Welcome Guests Successfully
A hotel greeting describes the entire process of welcoming a new guest to a hotel. It can include reception staff personally greeting new arrivals, as well as the provision of…
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Global hotel performance remains resilient
The industry’s ability to adapt and innovate will be critical as it navigates evolving travel trends and economic conditions in the coming years Mar 3, 2025 Despite ongoing challenges, the…
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