Categorizing…

Hilton (NYSE: HLT) today announced multiple property agreements across Vietnam with existing partner Sun Group, one of the country’s leading companies across four key sectors: recreation and entertainment, leisure travel, real estate, infrastructure investment and aviation. The partnership will bring the global hospitality company’s award-winning brands, Conrad Hotels & Resorts, LXR Hotels & Resorts and DoubleTree by Hilton to Vietnam, while expanding the presence of Hilton’s flagship brand, Hilton Hotels & Resorts, in the country.

Rosewood, the ever-evolving collection of remarkable hotels, resorts, and residences, today enters a new era of luxury, defined by personalized and immersive guest experiences, a digital transformation, and a reenergized brand identity. Long guided by its sense of place philosophy, Rosewood has evolved from a luxury hospitality brand to a broader lifestyle forum - offering guests a deeper connection to people, place, and culture through discovery. As Rosewood enters its next chapter, every facet of the brand joins together on a journey to become driven by purpose.

Hospitality has always been about people, about care, connection, and creating meaningful experiences. Yet as our industry evolves at high speed, we’re confronted with challenges that demand not just resilience, but reimagination.

Valk Exclusief, the Netherlands’ largest independent full-service hotel group, has entered the final stage of its digital transformation, powered by Apaleo, the open, API-first hospitality platform.

To propel its next phase of growth, Outbound Hotels has named CoralTree Hospitality as its exclusive operating partner, reinforcing the brand’s commitment to intentional expansion through expert collaboration.

Outbound Hotels announces the upcoming opening of Outbound Yosemite, a landmark addition in the brand’s portfolio of outdoor-inspired destinations. The news comes alongside an expanded strategic partnership with CoralTree Hospitality, which now manages Outbound’s existing properties, including The Virginian Lodge in Jackson Hole, WY, underscoring the brand’s rapid national growth and position as a leader in nature-first hospitality. These milestones mark a new era for the brand, reinforcing its commitment to delivering thoughtfully designed, accessibly priced stays in locations where outdoor adventure, design, and culture intersect.