Green Claims Must Support – Not Discourage
📝 HOTREC and 14 European business groups express concerns about the European Commission’s Green Claims Directive, criticizing its complexity and potential to discourage legitimate sustainability efforts. Concerns include administrative burdens, unclear pre-approval rules, and legislative overlaps, risking innovation in microenterprises and SMEs. They urge EU policymakers to reconsider the directive's scope, align it with existing legislation effective in 2026, and engage with businesses for clear, enforceable rules.
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