Google to keep cookies – what the major reversal means for advertisers
💻 Google announced on July 23, 2024, a major policy reversal on Chrome's third-party cookies, keeping them operational despite initial plans to phase them out starting in 2019. The decision responds to pressure from regulators and industry stakeholders concerned about the impact on internet commerce. Instead, Google will offer a new Chrome feature allowing users to make an informed choice about cookie acceptance, coordinating with regulators and the industry during the rollout.
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