Revenue Management

🗺️ Pro Football’s finale in Santa Clara, February 8, 2026, shows a 395% YoY search increase, with average hotel rates at $415/night. Winter Sports' event in Northern Italy (February 6-22) sees Milan searches up by 135% and Cortina d’Ampezzo by 280%. Route 66’s centennial in May drives demand, with Chicago up 30% and San Bernardino 50%. A global soccer tournament in June sees Los Angeles hotel demand rise 205%, prices at $805/night.

📈 Hotels utilizing Journey's strategy from the "Stay for the Story" white paper saw up to 95% increased spend when offering bookable experiences like spa treatments and dining. On average, adding extras at booking boosts revenue by 16%. Establishments featuring spa services saw a 44% increase in spend, and advertising returns improved from 13 to 30. CEO Simon Bullingham emphasizes managing experiences to optimize growth, addressing rising costs and reducing OTA reliance.

📊 Pick-up, the "Movement," tracks recent booking activity, while Pace, the "Comparison," measures current status against benchmarks like Same Time Last Year (STLY). Both metrics are crucial for strategic planning. Volume Pace assesses room nights, and Rate Pace examines average daily rates (ADR). High Volume/Low Rate implies high operational costs, while Low Volume/High Rate suggests exclusivity. To optimize revenue, balance distribution channels and feeder markets, ensuring a strategic mix of group and transient business.

📈 U.S. hotel industry, 4-10 January 2026, saw year-over-year declines. Occupancy fell to 48.1% (-2.4%), ADR to $142.85 (-0.9%), and RevPAR to $68.69 (-3.3%). Tampa had sharp declines: occupancy 60.9% (-23.2%), ADR $156.81 (-12.0%), RevPAR $95.44 (-32.4%). San Diego's ADR dropped to $161.76 (-9.5%), RevPAR to $82.72 (-22.5%). St. Louis improved with occupancy 46.9% (+18.1%), ADR $117.19 (+14.2%), RevPAR $54.92 (+34.9%), aided by the U.S. Figure Skating Championships.

📈 In 2025, global RevPAR grew by 19% since 2019, but booking costs rose by 25%. The Americas had an average flow-through of 18%, while Europe was at 29%. Duetto and HotStats, through their Revenue & Profit Operating System, reported a 6.8% increase in GOPPAR, with a 2.1 percentage point improvement compared to industry averages. The RP-OS led to an average 4 percentage point improvement post-implementation. A summit on profit and revenue management is scheduled for April 16, 2026, in Florida.

📈 Duetto and HotStats revealed that global RevPAR increased by 19% since 2019, but Booking Costs PAR rose by 25%, impacting profitability. In 2025, the Americas' flow-through averaged 18%, while Europe reached 29%. Hoteliers need integrated tech strategies to manage revenues and costs effectively, with Duetto's RP-OS highlighted as a solution. Alex Zoghlin and Michael Grove emphasize the necessity of aligning revenue strategies with cost control to secure financial stability.

📈 Hotel revenue management blends data-driven tools like RMS and market intelligence with manual forecasting. Weekly revenue meetings ensure budget alignment across teams. Systems centralize data, analyzing past trends, while human insight addresses unpredictable factors such as buyouts, major group bookings, and local events. This approach adapts to hotel types, influenced by music events, weather, and economic changes, emphasizing a balance of automation and human input for optimal accuracy and flexibility.

💳 Jan 12, 2026, hoteliers worldwide are recognizing the strategic role of payments. Modern payment strategies are crucial for guest satisfaction, conversion, and efficiency. Diverse payment options improve booking conversion and reduce reliance on intermediaries. Streamlined payment systems enhance operational efficiency, reducing errors and manual tasks. Flexibility in payment methods caters to international travelers and corporate clients. Payment decisions impact cash flow and revenue quality, making them integral to commercial strategy. Source: PhocusWire.

📈 Pulled from public sources, franchise fees for IHG, Marriott, Hilton, Wyndham, and Accor average 10-12% of gross room revenue. Additional costs include PIP requirements of $10K-$50K per room. Loyalty program fees are rising by 3.9% annually, outpacing the 2.7% increase in room revenue. The infographic details costs for royalties, marketing, and reservation systems, with variations in F&B royalties and technology bundling. Know these differences before franchise talks.