Revenue Management

Have you ever wondered why so many hoteliers struggle to maximize their revenue despite putting in a lot of effort? As a revenue management expert, I often see properties focusing on minor tweaks without having a clear strategic framework. Today, I want to share with you a proven method to significantly boost your profitability and bookings: the 4Ps of Revenue Management.

For boutique and independent hoteliers, hospitality isn’t just a business—it’s a passion. You’re passionate about crafting unique and memorable experiences, as well as forming genuine connections with your guests. So,…

Hotel bidding sites allow you to fill slow periods in your operations. These unexpected dips in demand can tie up cash flow and leave staff staring at half-empty corridors. Bidding platforms give you a quiet back door to move those vacant rooms, protecting the rates guests see on OTAs while topping up revenue that would otherwise slip away.

The role of revenue management is evolving fast. The days of focusing solely on room rates are behind us. Today’s most successful hotels are thinking holistically – monetizing every part of the guest journey, designing offers around guest needs, and running controlled experiments to refine their strategy.

Stage 3: Bargaining ⇒ “If I Try Harder, I Can Get It.” After the anger stage, a certain desperation sets in. You tell yourself if you do everything right, monitor…

Think revenue management is just for the big hotel chains or that it’s all about jacking up prices? Believe me when I say, as the COO of a revenue management consulting firm, that at least one of these misconceptions is draining your hotel’s profits faster than a leaky faucet. Let’s debunk some of these myths and set the record straight.​

Hotel revenue management has long been relying on complex spreadsheets, occupancy charts, and the relentless push to “fill the rooms.” Many view it as a tactical, joyless task, focused on…

What do hoteliers resist about revenue management? One common pushback is lowering prices below a certain psychological threshold. Yet, it’s essential during low demand and pays off later. Some hoteliers…