How Cancellation Policies Impact Hotel Revenue and Demand
💸 In hotel management, setting the right cancellation policy balances revenue protection and guest satisfaction. Stricter policies improve revenue by reducing last-minute cancellations, while flexible ones boost bookings by enhancing guest confidence. Monitor competitors and adjust policies based on seasonality and demand. Long-stay bookings might require tailored policies with stricter terms. For example, offering free cancellations up to 48 hours before check-in can drive more volume, while non-refundable rates capture guest commitment.
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