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Revenue Management

387 posts

Hotel revenue management news: pricing, distribution and strategies to optimise hotel performance and RevPAR.

Two staff members prepare a modern conference room: one adjusts a chair, the other arranges place settings at a long table by large windows.
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  • 3 min

Dynamic Pricing Increases Venue Revenue by 25% Over Three Years, Boosting Off-Peak Attendance by 60%

  • 10minhotel.com
  • 5 August 2026
📅 Wedding venues typically achieve show rates of 70%-85%, indicating successful operations. However, event no-shows can reach 40%-60% for free events and 10%-30% for paid ones, impacting venue costs. Dynamic pricing has proven to increase revenue by 25% over three years and boost off-peak attendance by 60%, compared to a 38% drop in static pricing venues. Tracking the gap between bookings and actual attendance is essential for optimizing venue utilization and revenue.
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  • 3 min

UK Hotels Risk Losing £3.5 Billion Annually Due to Booking Friction, Profitroom Research Reveals

  • Hotel Speak
  • 4 August 2026
🏨 £3.5 billion in UK hotel revenue is at risk annually due to abandoned online bookings. Profitroom's study reveals 26.4% of travelers have "rage-quit" bookings, with 69% facing confusion or technical issues. Over half (55%) prefer online travel agents for smoother processes. Ancillary revenue losses total £32.6 million annually, equating to £154,000 per hotel. Simplifying booking could boost extras purchases, as 65% of 2,000 UK adults experienced difficulties adding services. Profitroom stresses the need to streamline direct booking.
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  • 6 min

Marriott Reports Q2 2026 Earnings: $766M Net Income, 3.4% Global RevPAR Growth, Adds 17,900 Rooms Globally

  • LODGING Staff
  • 3 August 2026
💰 Marriott International reported second-quarter 2026 results in Bethesda, Maryland. RevPAR rose 3.4% globally, with U.S. & Canada seeing a 5% increase, while international RevPAR fell 0.5%. Net income was $766 million, with adjusted net income at $844 million. Adjusted EBITDA reached $1,592 million. The firm added 17,900 rooms, totaling over 1,814,000 rooms globally. Marriott repurchased 3 million shares for $1.1 billion. Their development pipeline reached 629,000 rooms, with 44% under construction.
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Upscale Hotels Lead June RevPAR Growth at 3.44%, Economy Shows Strongest Growth at 3.78% Across Europe

  • b.courtin
  • 3 August 2026
📈 Upscale hotels led with a RevPAR growth of +3.44%, fueled by a 1.95% rise in ADR and near 81% occupancy. Midscale hotels posted a RevPAR of €112.48 (+3.14%) with an occupancy of 80.10% (+1.25 pts). Economy hotels saw a 3.78% RevPAR rise with a 79.46% occupancy (+1.74 pts). Super-Economy trailed with a +2.01% RevPAR growth. Hungary topped the panel with a +4.06 pts occupancy increase and +5.69% rate growth.
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  • 2 min

The Trafalgar Pub in Chelsea Expands £5 Drink Offer to Weekends Amid Rising London Prices

  • Jade
  • 3 August 2026
🍻 The Trafalgar in Chelsea, owned by Three Cheers Pub Co, extends its £5 drink offer to weekends. Opened on King’s Road, it's the first new pub there in over 100 years. Offers include pints of ale, cider, and lager, plus wines and spirits from Monday to Friday, 4pm-6:30pm, and Friday to Saturday, 10pm-midnight. Select cocktails are £7. Affordable pub food ranges from £4 to £12. Events include a comedy club on Thursdays and a quiz every Monday.
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  • 3 min

MGM Resorts Reports Q2 2026 Revenue of $4.5 Billion, Driven by 20% Growth in MGM Digital Segment

  • LODGING Staff
  • 31 July 2026
💰 MGM Resorts reported Q2 2026 financials: Consolidated revenue rose 1% to $4.5 billion, with net income at $292 million (up from $49 million). Las Vegas Strip Resorts generated $2.2 billion (up 3%), and Regional Operations saw $924 million (down 4%) in revenue. MGM China revenue remained flat at $1.1 billion. MGM Digital grew 20% to $196 million. MGM Osaka to open in 2030. Diluted EPS was $1.11, a rise from $0.18.
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Bar chart showing percent change in daily room rates by World Cup host market; Kansas City, MO about 60% increase, others range ~20–45%.
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  • 1 min

FIFA World Cup in US Markets Boosts ADR, Kansas City Sees Highest Increase Despite Occupancy Shortfall

  • 31 July 2026
⚽ Kansas City, MO, experienced the largest increase in Average Daily Rate (ADR) during the FIFA World Cup match days in US host markets. While ADR saw significant changes, occupancy rates fell short because corporate groups either held events elsewhere or rescheduled them for after the World Cup. This decline in corporate bookings was not completely compensated by leisure fans visiting the host cities on game days.
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Wildfire Forces 220,000 Evacuations in Gironde, Leading to 2-5 Million Euros Weekly Revenue Loss

  • w.rassas
  • 31 July 2026
🔥 On July 19, the 54th Oyster Festival in Andernos-les-Bains concluded, followed by a fire on July 21 that spread over 40,000 hectares near Saumos. By July 25, 220,000 people evacuated, impacting 24 hotels and 33 campgrounds, causing weekly revenue losses of 2 to 5 million euros. Bordeaux housed 5,000 evacuees at its exhibition center. The fire disrupted tourism, with significant cancellations affecting local businesses like Catherine Parinaud's properties. Government measures were announced on July 27 to support the affected regions.
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GBTA Global Business Travel Association logo with orange circular emblem and the tagline 'Many Voices. One Purpose.'
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  • 4 min

Global Business Travel Prices to Stay High Until 2026, Easing Expected by 2027, Reports GBTA and ALTOUR

  • 10minhotel.com
  • 28 July 2026
🌎 In Alexandria, Va., business travel costs are projected to remain high through 2026. According to the 2027 Global Business Travel Forecast by GBTA and ALTOUR, airfare will rise, with global fares up 4.7% to $756 in 2026 and hotel ADR increasing 3.7% to $168. Fuel and labor costs drive these changes. Airfares, particularly for premium class, face pricing pressure. Hotel rate growth varies significantly by region, with Latin America seeing the highest increase at 9.5%.
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Poolside lounge area on a wooden deck with palm trees, overlooking calm sea and distant rocks at a tropical beach resort
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  • 2 min

Aimbridge Hospitality EMEA Reports 4.7% Revenue Growth and 4.8% RevPAR Increase in H1 2026

  • Olivia Watts
  • 28 July 2026
🏨 Aimbridge Hospitality EMEA's revenue rose by 4.7% with a 4.8% RevPAR increase in the first half of 2026, surpassing market benchmarks. They focused on maintaining room rates over occupancy and reduced payroll costs by 0.7 percentage points. Strategic energy pre-purchasing and data-driven insights helped counter economic challenges. Daniel Kemp and Will Bishop emphasized adaptability and corporate travel growth as key strategies in a volatile market, demonstrating resilience and effective cost management.
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