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Revenue Management

390 posts

[[ 12 ]]

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  • 6 min

A Step-by-Step Guide to Implementing Data-Based Pricing Strategies

  • Automatic
  • 29 July 2024
```html 📰 Setting effective room rates in the hotel industry involves targeting key metrics such as RevPAR, occupancy, and ADR. Utilizing historical data from a property management system (PMS) helps hotels understand booking patterns and optimize distribution. Monitoring booking windows and market segments informs strategic discounting and promotions. RMS tools automate tracking of demand, pricing fluctuations, and market positioning. Regular reviews of pricing strategies are recommended, with frequency depending on property size and resources; larger hotels may require more frequent reviews, while smaller properties can rely on RMS for 3-4 strategic checks per month. Implementing RMS reduces manual workload and helps hotels stay competitive by adjusting prices in line with market demand. ```
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Rethinking hospitality marketing team deployment

  • Automatic
  • 26 July 2024
📈 On July 26, 2024, hospitality marketers face challenges from technology changes and consumer shifts. Key strategies include: dedicating resources (copywriting, time, budget), working in cross-functional teams for effective insight use, and involving both external agencies and internal partners in daily marketing to adapt and evolve. More details on Hospitality.Net.
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  • 3 min

The founders of Soothr and Sappe restaurants in New York City form Sawasdee Hospitality Management

  • Linnea Covington
  • 25 July 2024
🍺 Chidensee Watthanawongwat, Kitiya Mokkarat, and Supatta Banklouy formed Sawasdee Hospitality Management in April to introduce less familiar Thai dishes to the U.S. They operate Soothr in East Village and Sappe in West Village, New York City. Sawasdee plans to expand across the country, including Los Angeles and Miami. They aim for an upscale Thai dining experience, diverging from typical takeout menus. Sappe offers skewers from $20, dook fu salad at $29, and Crying Tiger for $22, while Soothr features dishes from $14 to $28, including dry Sukhothai noodles for $18 and massaman curry at $28. Sawasdee's next venture is introducing Thai barbecue hot pot in Manhattan.
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  • 1 min

We are excited to announce that View Hotels has chosen Shiji’s Infrasys Cloud POS and Digital Dine solutions for all of their loca…

  • Shiji Group
  • 25 July 2024
🏨 SalesAndCatering.com partnered with LodgIQ to integrate AI revenue management technology into STS Cloud, aiming to enhance group revenue management for hotels. The collaboration focuses on intelligent pricing strategies utilizing advanced machine-learning algorithms to process data like demand forecasts and competitor rates, with the goal of driving profitable growth and preventing revenue erosion from discounting. This update was reported by Hotel Technology News.
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American Airlines profits sink

  • Automatic
  • 25 July 2024
💸 American Airlines’ profits fell 46% in Q2 2024, affected by a direct selling strategy and a domestic seat imbalance. CEO Robert Isom cited these reasons for the decline, contrasting with the higher profits of United and Delta. The company faced opposition from travel agents to its new direct-to-consumer ticketing and planned loyalty program changes, which led to the resignation of CCO Vasu Raja. The controversial strategy and loyalty program were not implemented.
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Hotel revenue managers still seeking predictability

  • Automatic
  • 25 July 2024
🏨 Erica Lipscomb of Crescent Hotels & Resorts spoke at HSMAI's Commercial Strategy Conference on Jul 25, 2024, highlighting challenges in maintaining rates at destination resorts due to declining occupancy. Crescent is refocusing efforts on segments not yet back to 2019 levels, emphasizing effective marketing. Priya Chandnani from Sage Hospitality Group mentioned strong group travel boosts transient rate efficiency but cautioned against overreliance. Full story at HNN.
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  • 1 min

Consumer Trends

  • Automatic
  • 24 July 2024
📖 Dan Frommer collaborates with Coefficient Capital to release a 75-slide Consumer Trends Report, covering Gen. Z beauty, cannabis, nicotine habits, GLP-1 weight-loss drugs, and YouTube’s entertainment future. Surveying over 3,000 US consumers with Toluna, the report is freely accessible for New Consumer members, with deeper analysis in newsletters and podcasts. Membership options include an annual subscription for $200/year or a monthly subscription for $20/month.
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  • 1 min

CoStar: U.S. Hotel Industry Improves Monthly Performance

  • LODGING Staff
  • 24 July 2024
🏨 In June 2024, the U.S. hotel industry saw occupancy at 69.6% with no change from June 2023, while ADR rose by 1.5% to $161.30, and RevPAR increased by 1.5% to $112.33. New York City led the Top 25 Markets with the highest occupancy (up 2.5% to 87.8%), ADR (up 4.4% to $317.91), and RevPAR (up 7.0% to $279.08). The lowest occupancies were in New Orleans (56.9%) and Phoenix (63.4%), with Top 25 Markets outperforming others in occupancy and ADR.
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Hoteliers must dig deeper into the profitability of demand

  • Automatic
  • 24 July 2024
📢 On July 24, 2024, at the HSMAI Commercial Strategy Conference, Sara Harper, corporate director of marketing and ecommerce for KSL Resorts, advised hotel industry leaders to scrutinize the actual profitability of different channels, including direct web bookings, beyond just gross revenues. Harper highlighted the often-overlooked costs associated with what is perceived as the 'cheapest' channel, urging a more holistic view of demand-driving expenses.
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  • 3 min

Slow down, and other things a dog can teach

  • HOTELSMag.com
  • 23 July 2024
🐶 A Jack Russell requires substantial exercise and is prone to hunt and chase with a sense of smell 100,000 times better than humans. Dogs can have 125 to 250 million smell receptors, compared to a human's five million. The author's daily routine includes three walks with their dog, Olive, which has taught them the value of a slower pace for better decision-making. The idea is parallel to the business of hotels and strategic thinking, emphasizing the benefits of an unhurried, deliberate approach.
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