TOP NEWS

📈 At the Americas Lodging Investment Summit (ALIS), CoStar and Tourism Economics slightly adjusted the U.S. hotel forecast for 2025, maintaining the average daily rate (ADR) growth at +1.6% and revenue per available room (RevPAR) at +1.8%. Occupancy projections increased slightly to 63.1%. Economic factors such as low unemployment, reduced inflation, consumer spending, and solid business investment create a favorable travel environment, despite potential risks from Trump Administration policies. Forecasted stabilized labor costs and slight TRevPAR growth may improve profit margins, with F&B departments expected to see high growth rates.

📈 JLL's forecast shows a 15-25% rise in global hotel investment volume in 2025 compared to 2024. In 2024, global hotel investment volume was $57.3 billion, up 7% from 2023 but 17% below historical levels. Global hotel demand hit 4.8 billion room nights through November, with RevPAR growth at 4%. Private equity was the top hotel buyer, with increased activity from high-net-worth individuals, REITs, and newcomers. The luxury and select-service sectors are likely to be favored in 2025. Key future trends include a focus on lifestyle hotels, the growth of branded residences, emerging markets like India and Saudi Arabia, and the strategic use of AI in hotel operations.

📌 Hospitality SAS company IDeaS has formed a technology integration partnership with Benchmarking Alliance, specializing in competitive benchmark data for the hospitality industry. This collaboration will offer daily data reports from over 2,000 Nordic hotels, enhancing market intelligence and revenue strategy decision-making for hoteliers. The partnership enables immediate market trend response, aiming to drive revenue and profit for customers in the Nordic and Baltic regions.

🏠 Taylor Swift's Eras Tour significantly boosted local economies and hotel RevPAR gains globally. The JLL Global Hotel Investment Outlook 2025 forecasts 3% to 5% global RevPAR growth in 2025, with a shift from leisure to group, corporate, and international travel. Asia-Pacific is expected to see strong growth. Global hotel investment volume reached $57.4 billion in 2024, up 7% from 2023, but 17% behind historical averages. A 15% to 25% increase is anticipated in 2025. Luxury, select-service, and extended-stay hotels are investor favorites, with Middle Eastern and U.S. private equity targeting Europe and Asia. Hotel brands expand into new sectors, and conversions are used for growth, with a 2% global hotel supply increase expected. AI is projected to add $15.7 trillion to the global economy by 2030, optimizing hotel back-office operations.

🏨 Partnering with revenue management experts can optimize hotel pricing strategies, increase direct bookings, and reduce OTA dependency, providing high-impact results and immediate ROI. Outsourcing is cost-effective, offering flexibility and reduced overhead costs, while avoiding mistakes like underpricing during peak periods or slow response to market changes. Experts use advanced tools for forecasting and strategy adjustment. RevOptimum, with 30 years of experience, offers dedicated teams and innovative solutions for sustainable revenue growth in hospitality.

🏨 In hospitality, guest and employee feedback is crucial. Surveys aim for actionable insights, balancing quantitative metrics with qualitative stories. Net Promoter Score (NPS) benefits from an open-ended follow-up question. AI tools now analyze qualitative data, enhancing decision-making. Best practices for surveys include brevity, strategic timing, and prompt analysis. George Polyard, VP of Customer Experience at ComOps, underscores the value of qualitative feedback for continuous improvement in hospitality.

🏨 Wyndham Hotels & Resorts, under CEO Geoff Ballotti, marked 2024 with significant milestones, including the introduction of the 25th brand, ECHO Suites Extended Stay, which achieved up to 80% occupancy shortly after opening and now accounts for 14% of development pipeline. The company also launched WaterWalk Extended Stay and Wyndham Residences in the U.S., and expanded Microtel in India, targeting 40 hotels by 2031. Globally, 12 brands entered 22 new markets. Wyndham Connect, an AI tool, is in use at 2,000 North American hotels, increasing revenue and enhancing guest experience. Additionally, the refreshed Wyndham Business platform and Wyndham Rewards program expansion offer new benefits. BOLD and Women Own the Room programs facilitated over 100 deals with nearly 40 hotels now open. The 50th anniversary of Super 8 was celebrated with Innov8te 2.0 room design and a sweepstakes.

📈 Marriott International in 2024 achieved record global growth with 123,000 gross room openings and a 6.8% net rooms growth. The development pipeline ended with over 577,000 rooms. The luxury portfolio reached 658 properties across 74 countries, with 61 new luxury deals and 266 upcoming openings. Deal signings with owners and developers surpassed 1,200, an average of over three deals per day, totaling nearly 162,000 rooms. 34% of 2024 room signings came from conversions. Marriott's affordable midscale segment plans expansion in the Americas and internationally with 153 open properties and 53 in the pipeline. The branded residential segment marked its 25th year with 142 open locations, 138 in development, and $2.1 billion in 2024 residential sales revenue. Outdoor lodging and apartment-style accommodations expanded, including the acquisition of Postcard Cabins brand and a licensing agreement with Sonder Holdings. Marriott closed 2024 with over 9,300 properties in 144 countries, breaking records in signings and pipeline growth across regions including the United States, Canada, Asia Pacific, Greater China, Caribbean, Latin America, and the EMEA region.