Tell #88 – What was Hot, and what was Not. Hotel Media Review 2024
🏨 In 2024, experiential travel trended with 10% hotel media headlines focusing on passionate guest experiences, up from 9% in 2023. AI doubled its headline presence to 14%, touching on hyper-personalization in hospitality. Direct booking strategies nearly doubled in news coverage, seeking to bypass OTAs. Meanwhile, minimalist luxury saw a 3% increase in article focus, promoting simplicity in high-end accommodations. Booking.com grappled with regulatory and operational challenges, while Google's AI advancements shaped hotel distribution and advertising. Expedia faced obstacles, contrasting its positive 2023 outlook. Hyper-personalization in guest experience surged in discussions, represented in over 12% of articles, a rise from 7% the previous year.
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