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1485 posts

[[ 18 ]]

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  • 4 min

The Impact of Local Events on Hotel Revenue: How to Capitalize on Seasonal Demand

  • Mia Belle Frothingham
  • 18 November 2024
🏨 Hoteliers can optimize revenue by aligning strategies with local events and seasonal trends, using tools like event tracking software and local tourism partnerships. Dynamic pricing, tailored packages for events like concerts or festivals, and targeted marketing campaigns are recommended. Hotels should be visible on all booking channels and leverage data for long-term planning, ensuring strategies are in place for last-minute bookings to maximize profit potential. RevOptimum offers personalized revenue management assistance, helping hotels boost RevPAR and focusing on direct bookings.
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  • 5 min

The Ritz-Carlton Maldives, Fari islands celebrates milestones in sustainability – achieves Forbes verified responsible hospitality badge and green globe certification in 2024

  • Megan Carley
  • 18 November 2024
🏖️ The Ritz-Carlton Maldives, Fari Islands received the Forbes VERIFIED Responsible Hospitality badge and Green Globe Certification for sustainable practices in 2024. Over 105 coral frames have been planted to date, with 28 added in 2024. The resort uses PEFC-certified timber and achieved EDGE certification. A floating solar garden will contribute 1,400 kWp by 2025, and daily food waste of 726 kg is composted. The resort has completed 50 drone flights for ocean plastics monitoring in 2024, removing 418 kg of ghost nets. Eight educational excursions were conducted, and a Coral Adoption Project is launching soon.
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  • 1 min

DEI Advisors launches hospitality podcast

  • Kathakali Nandi
  • 18 November 2024
📢 DEI Advisors, a nonprofit founded in June 2022, launched 'It's Personal Stories, A Hospitality Podcast,' focusing on self-empowerment tales from hospitality leaders. Boasting over 200 interviews with executives, coaches, professors, and authors, the podcast offers career development, leadership, and well-being insights. Driven by positive listener feedback, the series provides practical advice on workplace challenges and empowerment through storytelling. Available on ItsPersonalStories.com, Spotify, and Apple Podcasts, the initiative is led by industry veterans David Kong, Lan Elliott, Rachel Humphrey, Dorothy Dowlin, and Dr. Huilian Duan. DEI Advisors is based in Arizona, aiming to inspire big dreams and bold ambitions in hospitality.
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The Four P’s of Hospitality Career Success – Christine Morairty, Palisades Hospitality Group

  • Josiah Mackenzie
  • 18 November 2024
📢 Christine Morairty, VP of Brand + Marketing at Palisades Hospitality Group, discussed her hospitality career on Nov. 18, 2024. The episode highlighted mentorship, impact of colleagues, experiences at Starwood and W Hotels in New York, event-driven marketing, brand activation, the value of feedback, career opportunities in different destinations, internal culture and employee experience, long-term project benefits, and collaboration in team environments. Sojern supports the episode, a platform assisting over 10,000 hotel companies globally.
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  • 4 min

The Vital Role of Revenue Management and Brand Reputation

  • Revfine.com1
  • 16 November 2024
📊 In the hospitality industry, integrating revenue management with sales and marketing can significantly increase a hotel's profitability. Online visibility, driven by reviews and ratings, heavily influences hotel bookings. 81% of consumers trust reviews for purchase decisions. Franco Grasso Revenue Team found that a strong brand reputation through ratings above nine on Booking or 4.5 on TripAdvisor could allow a 3-star hotel to charge $1000 or more per night during peak times. Ancillary revenue from services like parking and breakfast can also enhance brand reputation. By segmenting customers and offering tailored promotions, hotels can optimize rates and prevent revenue loss from spillage (selling too low) and spoilage (unsold inventory). Effective revenue management, coupled with a solid brand reputation, leads to sustainable growth and profitability.
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  • 4 min

Certifiably well: How accreditation can prevent ‘wellness washing’

  • David Eisen
  • 15 November 2024
🏩 Wellness tourism's growth has led to an increased demand for hotels with authentic wellness experiences. Sam Nazarian and Tony Robbins recently launched longevity clubs and hotels aiming to redefine wellness through life extension and holistic health practices. Wellness certification acts as third-party validation, ensuring hotels meet rigorous, evidence-based wellness standards. It represents operational excellence, credibility, and guest satisfaction. Robin Ruiz, CEO of WITT, emphasizes that wellness accreditation will be key in guiding travelers through the evolving hospitality landscape.
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  • 5 min

How technology improves hotel reception etiquette

  • Maciej Czajka
  • 14 November 2024
👨 Providing an exceptional hotel reception experience is vital for guest satisfaction and can lead to repeat visits and positive reviews. Attention to detail, from cleanliness and decor to a warm smile and a personalized welcome, shapes the guest's first impression. Online reviews of the reception experience influence future bookings, emphasizing the importance of a quality welcome. Hotel technology, such as online check-in and instant messaging apps, enhances the guest experience by streamlining processes and personalizing interactions. Training staff in technology use, like property management systems and communication tools, is essential. HiJiffy offers solutions such as an AI virtual concierge and instant feedback tools to improve reception services and customer satisfaction.
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  • 2 min

Briefs: SLS opens inaugural all-inclusive resort; Le Petit Pali debuts in LA

  • HOTELS Editors
  • 14 November 2024
🏖️ SLS launched its first all-inclusive resort, SLS Playa Mujeres, in Costa Mujeres, Mexico, featuring 498 rooms and suites, 18 culinary venues, a 20,000-square-foot spa, five pools, a 10,000-square-foot ballroom for up to 920 guests, and introduces SLS Elite for luxury benefits. Le Petit Pali Brentwood opened in LA by Palisociety with 25 reimagined rooms, while Pivot will manage the Royal Palm South Beach Miami, undergoing renovations in 2025. U.S. hotel industry reported a YOY occupancy decline of 3.5% to 62.6%, ADR decrease of 0.1% to $156.11, and RevPAR drop of 3.5% to $97.73, with Las Vegas leading gains and San Francisco and Washington, D.C. witnessing the steepest declines.
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  • 6 min

TrustYou “Pulse of the Industry” Q1 and Q2 2024: EMEA

  • Katharina Heitmann
  • 14 November 2024
🏨 In Q1 and Q2 of 2024, TrustYou analyzed hospitality metrics in EMEA, revealing trends like the adoption of Customer Data Platforms and predictive market intelligence. European hotel transactions hit a five-year high at €11.6 billion, with the UK, Spain, and France accounting for €7.8 billion. EMEA's hospitality performance scores were 86.2 in Q1 and 85.8 in Q2, surpassing the global average. Challenges included room demand, guest room maintenance impact (-6.9 points), and reliance on third-party booking platforms, where Booking Holdings holds a 71% market share. The European Accessibility Act mandates accessibility improvements by 2025. Looking ahead, Amex GBT Hotel Monitor 2025 predicts a focus on personalization, wellness, and sustainability in the hospitality industry.
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  • 12 min

The Hotel General Manager Today

  • Anders Johansson
  • 14 November 2024
🏨 Hotel General Managers (GMs) are pivotal in the hospitality industry, embodying hotel values and driving vision and operations. Modern GMs excel in communication, leadership, business acumen, and technological integration, balancing them with the human touch for exceptional guest experiences. They motivate diverse teams to provide outstanding service, understand profit generation, manage hotel operations, and leverage technology without compromising personal service. Excelling in these areas is crucial for a hotel's reputation, guest loyalty, and financial success.
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