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📱 By 2023, travelers visited an average of 5.5 websites before booking. Influencer campaigns, like Hilton's 2022 initiative, led to a 13% increase in direct bookings. Social media platforms, like Instagram, added booking features resulting in a 15% rise in direct bookings for Marriott International in 2023. Scandic Hotels' prompt social media responses saw a 9% increase in booking conversions. Accor’s AI chatbot, launched in 2023, pushed direct booking rates up by 18%. Hyatt's "Personal Preference" program led to a 10% rise in repeat bookings.

📈 AI advancements are revolutionizing travel with smarter bookings and lost item recovery. Owen Merry crafted a "Fly Around The World" game, showcasing Skyscanner's affordable flight searches. European airports generate €851 billion in GDP, equating to 5% of the continent's GDP, sustaining 14 million jobs, or 6% of total jobs. Direct air connectivity increases of 10% correlate with a 0.5% GDP per capita rise. The Travel Tech Essentialist newsletter, powered by the Travel Tech Association, delivers weekly insights into travel tech and policy.

📣 64% of loyalty members are business travelers, generating 30%-60% of hotel revenue. Hotels often overlook reengaging past guests despite its importance for steady bookings and profitability. To rekindle interest, hotels must use creative, personalized campaigns, such as local guest discounts during events, special occasion acknowledgments, invites to other locations for returning visitors, international holiday targeting, and segmentation based on booking history. Effective reengagement is data-driven, utilizing CRM tools to tailor messages and measure campaign success.

🏗️ In Q3 2024, U.S. hotel construction pipeline reached an all-time high with 6,211 projects/722,821 rooms, up 9% in projects and 7% in rooms YOY. Under construction: 1,185 projects/148,716 rooms, a YOY increase of 11% in projects and 6% in rooms. Scheduled starts: 2,209 projects/251,797 rooms. Early planning also hit records with 2,817 projects/322,308 rooms, both up 17% YOY. Upper midscale and upscale projects compose 60% of the pipeline. Construction starts peaked in 2024. New openings for 2024 are projected at 631 hotels/72,160 rooms, a 1.3% supply increase, with 759 new hotels/86,264 rooms expected in 2025, and 938 new hotels/101,017 rooms in 2026, increasing supply by 1.5% and 1.8%, respectively.

🏨 Hyatt Hotels Corp. saw leisure transient revenue decline by about 4% in Q3, with flat revenues through the first nine months of 2024 compared to 2023. However, group rooms revenue increased 6% in Q1 of 2025, with U.S. and European markets performing strongly. Business transient revenue is up approximately 16% year-over-year. System-wide RevPAR (Revenue Per Available Room) increased by 3% in comparison to 2023, supported by a net rooms growth of 4.3%. New openings include the Park Hyatt Marrakech and the Alila Shanghai. Hyatt's pipeline consists of around 135,000 rooms, and net income reached $471 million. Membership in the World of Hyatt loyalty program has surpassed 50 million. The company noted a slowdown in new construction starts, although construction starts in China have risen in the last two quarters. Hyatt is forming new lifestyle and luxury groups, with Amar Lalvani leading the former. Attrition rates for rooms are higher than expected at about 1.5% for the year. For Q1 of 2025, Hyatt expects over 6% net rooms growth year-over-year. Hyatt has recently entered a strategic joint venture with Grupo Piñero and has sold several assets, including the Hyatt Regency Orlando for approximately $1.07 billion.

🏨 In the hospitality industry, the Property Management System (PMS) is integral for orchestrating hotel operations such as reservations, check-ins, billing, and guest services. The implementation of Artificial Intelligence (AI) with PMS can drive revenue and profitability by transforming data into actionable insights. Guest segmentation is critical for tailoring services and marketing to travel behaviors and preferences, using variables such as travel purpose, origin, booking channel, rate code, length of stay, and number of guests. AI and Business Intelligence (BI) tools, like Demand Calendar, can analyze these variables to uncover profitable guest segments and tailor hotel strategies. Effective rate structures and rate plans are established based on the guest's purpose of visit, enhancing guest attraction and satisfaction. Data accuracy, staff training, and system integrations are crucial for preparing PMS data for successful AI integration. Accurate and comprehensive data collection is essential for optimizing AI and BI tool outputs, and regular data audits and standardization ensure data quality. Implementing detailed guest segmentation and rate plans in your PMS is vital for leveraging AI to its fullest potential, leading to personalized guest experiences and increased hotel revenue.

💸 In 2024, Agilysys, Inc. unveiled the "2024 Global Hospitality Impact Study" at The Hospitality Show, revealing that 82% of hospitality executives are interested in RevPAG strategies, but 56% feel technologically unprepared. Luxury properties earn up to 40% of revenue from non-room sources. Only 12% review their technology annually, while 38% wait over four years. To optimize RevPAG, 72% are open to enhancing tech infrastructure, with 68% considering technology's dual operational and innovative role crucial.