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Operating in a crowded, consent-addled marketplace where AI is starting to bring real value, hotels can no longer ‘set and forget’ their marketing tools if they want a Find, Book and Grow strategy that works. Here, leading industry consultants from around the world share their perspectives on the Cendyn Hotel Digital Marketing Performance Index 2025.

The hospitality industry stands on the precipice of its most profound disruption since the internet. It’s an existential shift, driven by Agentic AI, and it threatens to dismantle the decades-old power structure of hotel distribution. For years, hoteliers have operated in a distribution landscape where third parties—Online Travel Agencies (OTAs) and Global Distribution Systems (GDSs)—control the customer journey. They have provided a crucial aggregation service, gathering disparate hotel inventory into a single, searchable platform.

For a long time, hotel technology was a means to an end. A simple efficiency tool that often caused more headaches than it intended to solve. Not anymore. A property…

This article was written by Lodging Magazine. Click here to read the original article For years, hotel investment decisions have been guided by a simple rule of thumb: bigger markets…

Hospitality faces some of the toughest workforce challenges, with one of the highest turnover rates in any industry. In this article, Cynthia Hansen, Managing Director of the Innovation Foundation, reflects in conversation with Inès Blal on how social innovation can help reimagine jobs, expand inclusion, and upskill the workforce. At the end, we’ll highlight six takeaways from social innovation that hospitality leaders can put into practice right away.

The future of hotel competitiveness is being redefined by connectivity. No longer just background infrastructure, seamless integrations are now a critical driver of growth and profitability. Hotels that embrace connectivity…

Rethinking Luxury Hotels: Why the Future of Hospitality Needs a Reality Check Picture this: You arrive at a so-called luxury hotel. The lobby is grand, the check-in is seamless, and…

Early in my hotel operations career, I kept a sign over my desk that read, “Paralysis is the result of too many choices.” At this year’s Hotel Data Conference, as…

This article was written by Lodging Magazine. Click here to read the original article Mixed-use hotel developments are reshaping urban hospitality, combining lodging with retail, dining, office, and residential components…