Hospitality Leaders' Optimism Falls to 35% Amid Rising Costs and Decreased Footfall, NIQ and Zonal Survey Reveals
💸 Optimism among hospitality leaders fell to 35% over the next 12 months, per NIQ and Zonal's survey. Confidence dropped 16 percentage points since early 2026. Rising costs and lower footfall strained margins, with 41% experiencing declining footfall. 52% reported reduced profitability or operations at a loss. Employment costs rose by 10.7% over two years. Business optimism hinges on Prime Minister Andy Burnham, with 47% hopeful. A potential VAT cut in the autumn budget may boost confidence.
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