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Knowing your customers is the foundation of successfully expanding your hotel business and, there are plenty of hotel customer groups requiring identification and quantification, including:

This article was written by Travolution. Click here to read the original article The sky’s the limit for the AirMall e-commerce platform InterLnkd has introduced AirMall – the first solution…

Feature once hailed as transformative is quietly retired to make space for new business lines Sep 26, 2025 Airbnb has discontinued its Category search, the 2022 feature designed to inspire…

Few industries feel the impact of seasonality quite like hospitality, especially during spooky season! Halloween is an exciting opportunity for hotels to showcase their offers creatively and thrill their potential…

What are hospitality leader’s 10 biggest problems? Robotics or automation? Memberships and loyalty? plus more. Hello, I did some research into what are the main concerns of hotel chain executives…

If you’re looking to stay ahead in hospitality, HEDNA Lisbon 2025 made one thing clear: the future is arriving fast. Over several days of discussions, workshops, and networking, you could…

When Switzerland welcomed the UEFA Women’s Euro 2025, it was more than just another major football tournament; it was a nationwide festival that brought together sport, culture and tourism in a way few countries could replicate. Over 650,000 fans filled stadiums across eight host cities, with an additional 500 million viewers watching on television and online. All but two of the 31 matches were sold out with fans coming from over 100 countries, reflecting the global pull of the women’s game.

For too long, the debate around hotel distribution has been framed within a deceptively simple equation: place the commission paid to an OTA on one side, measure the acquisition cost of a direct booking on the other, and then declare whichever is lower the winning option. If a marketing campaign produces a cost per acquisition above the sacred 20 percent commission threshold, it is quickly branded as inefficient, a waste of money, an error to be avoided. This binary reasoning, however, is an intellectual shortcut that strips the discussion of its deeper meaning. It overlooks the fundamental truth that the direct channel is not merely another distribution outlet in a portfolio of options, but the sovereign foundation of the hotel itself, the only arena where control over communication, guest data, and the relationship can be fully maintained.

I’ve worked in hotel tech long enough to know that most meaningful changes don’t arrive with a bang. They come in crawling in quietly, before they begin to walk. But…

Marriott has just hosted its first “Member’s Day”… Could it signal the future of loyalty in hospitality? Repeat customers are more valuable now than they’ve ever been. And acquiring a…