Hoteliers explore marketing strategies for different generations of travelers
📌 Baby Boomers often use Facebook and Google (80%) for online searches, while Gen Z is swayed by social media influencers and word of mouth for travel decisions. Gen Z allocates about 50% of disposable income to travel. With Baby Boomers retiring, they're redefining retirement, staying active post-retirement. (Published on Aug 23, 2024).
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