TOP NEWS

🏨 In 2024, hoteliers focus on balancing acquisition costs with guest lifetime value, as channel mix stabilizes: OTAs make up 12-12.5% of branded hotel bookings, reaching higher for independents. Voice channel bookings surged during the pandemic but have since declined, aligning with pre-pandemic patterns.

📊 PMax, introduced in response to reduced cookie-based tracking, targets users by interests and behaviors using Google's data. Hotels using PMax leverage machine learning for cost-effective ad placements and improve precision with Google Floodlight parameters like ADR, booking windows, and ABV. However, attribution poses a challenge with potential revenue double counting (Aug 27, 2024). Get insights on enhancing marketing strategies with PMax at Cendyn.

👨 Damon C. Healey, managing principal of Eternal Companies, launched the company in 2023 focusing on economy and midscale extended-stay hotels. The extended-stay sector is driven by growth trends and has over 30 competing U.S. brands. Healey capitalized on the SOAR program by Choice Hotels International to open Suburban Studios in Columbus and Macon, Georgia, tapping into high-demand markets and utilizing Choice’s connections for financing and operational support. Fast conversions, such as the 30-day transition to Suburban Studios, and straightforward operating models are crucial for success in this competitive industry.

🚿 Alexander Zilberman Architecture integrates bathrooms into hotel rooms, favoring walk-in showers, privacy, and unique designs like a brass-clad bathroom in Milan. Lauren Rottet of Rottet Studio emphasizes lighting, space for two, and distinct materials, as in The St. Regis Aspen Resort's French doors. Brent Zeigler of Dyer Brown & Associates focuses on efficient layout, with projects like The Langham, Boston. Groupe GM, led by Laurent Marchand, partners with Typology for eco-friendly hotel cosmetics, while ADA Cosmetics offers refill machines to reduce waste, estimating 20 liters of liquid per room annually. Conair Hospitality, with Dave Rutherford, unveils products like “Turbo ExtremeSteam” and "Stay by Cuisinart" for hotel rooms in 2024.

🏨 Personalized hotel welcome letters enhance guest experience by providing essential information and showcasing amenities for a memorable stay. Article published on August 26, 2024, by PRABHASH BHATNAGAR, discusses the benefits, templates, and occasions for these letters. 🛎️

🔔 Effective communication in the hotel industry, with systems including phones, apps, and software, ensures smooth operations and guest satisfaction. Good interdepartmental communication can reduce costs by preventing mistakes like double bookings, increase revenue through improved guest services leading to repeat visits, and ensure efficient use of resources and better financial planning. Training in cross-cultural communication and regular skill-building is crucial for staff. Hotelogix PMS enhances communication by sending automated SMS to guests and managing guest preferences, which personalizes the guest experience.

🏨 Marriott leads hotel loyalty programs with 192 million members, while Hilton's membership more than doubled since 2018. Loyalty members, 41% more likely to have traveled in the last three months, prioritize convenience (71%) and comfort (65%), and 83% have previously purchased ancillaries. Over half prefer using points over cash for upgrades, with 69% willing to redeem points for room upgrades. Airlines and cruises show repeat purchases increase with ancillary experiences, suggesting hotels can drive long-term growth by offering memorable ancillary services to loyal customers.

💳 Business travelers targeted by hotel groups offering personalized options through direct booking, aiming to lure clients away from third-party platforms with technology-driven exclusive deals. As of August 26, 2024, hotels are adopting attribute-based booking, akin to "Build a Bear," for a customized experience and better expense tracking, while confronting challenges such as the absence of industry standards for this booking method.

🏥 Samantha Hardcastle, founder and creative director of The Storied Experience, shares insights on story-driven hospitality in an episode dated Aug. 24, 2024. Key insights include the creation of experiences that align with guests' aspirations (02:57), the importance of a hotel's mission and reconnecting with its original purpose (05:16), the impact of the environment on behavior (06:10), activating hotel spaces to provoke curiosity (08:09), aligning with tourism and experiential elements (11:03), incorporating local history interactively (14:37), and embracing regenerative travel principles for community impact (16:42).

🌍 Key facts from the article include the prediction of business travel recovery between 2024 and 2030, with obstacles such as sustainability and economic concerns, and the emergence of "Blurred Travel" as a new travel category post-pandemic. Companies like American Express and Airbnb are adapting to this trend by focusing on internal travel and extended stays, respectively. Google searches for digital nomadism increased by 69% over two years, and Airbnb noted that long-term stays have nearly doubled to 25% of bookings. Employers are supporting remote work as a perk, with some even funding employee travel. Blurred Travel combines leisure with work, leading to new opportunities for travel providers.