Accor expects its RevPAR to grow by 4-5% this year
🏨 Accor, Europe's biggest hotel group, anticipates RevPAR growth to surpass its medium-term target in 2024. On July 26, 2024, it reported a 6% increase in half-year RevPAR, influenced by events like Euro 2024 and the Hajj. The company, benefiting from positive global travel trends, forecasts a 9-12% rise in 2024 core profit following a 13% jump in first-half EBITDA to 504 million euros.
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