Innovate to Elevate: Maximizing Hotel ROI Through Data and Technology
📈 At the 2026 Americas Lodging Investment Summit, industry experts discussed utilizing technology like AI and structured data to combat challenges and drive growth. Pete Comeau highlighted a 6% growth in the travel industry despite geopolitical issues, and noted 39% of travelers use AI for trip research. Steven Moore emphasized operational efficiency using AI, with luxury hotels maintaining high cash flow, while upper-midscale and upscale outperform on margin percentage. Mike Stengel reported a 36% rise in events over $100,000 since 2022.
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