Mark Fancourt Advocates Multi-Year Business Planning Over Traditional Budgeting for Hotel Technology Investments
📈 Mark Fancourt, Co-Founder & Principal Consultant at TRAVHOTECH, emphasizes multi-year business planning over traditional annual budgeting for hotels. He highlights the importance of integrating guest feedback and staff insights to inform technology investments. Technology should be treated as an enterprise capability, assessed beyond annual budget lines. This approach ensures investments align with strategic objectives, addressing capability gaps and avoiding fragmented systems. Fancourt stresses the need to evaluate ROI based on business capability rather than arbitrary financial metrics.
Share