Mirko Lalli Warns 60% of Travelers Use AI for Trips, Leaving Hotels Invisible Without Content Focus
📊 At the EHL HumanX Summit in Lausanne, Mirko Lalli highlighted that 60% of travelers rely on AI for trip planning, with 80% of suggestions stemming from online travel agencies, leaving many destinations invisible. Preparing for AI involves 30% technical work and 70% content, adapting to longer, vibe-focused searches. Lalli's data shows a drop in organic traffic, with some destinations losing over 60% and Wikipedia seeing a decrease of 1.6 billion monthly visits over two years.
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