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1677 posts

[[ 18 ]]

Choice Hotels Launches New Marketing Campaigns

  • LODGING Staff
  • 23 July 2025
📺 NORTH BETHESDA, Maryland—Choice Hotels International launched two campaigns, “Stay in Your Rhythm” and “The WoodSpring Way,” spotlighting extended-stay brands like Everhome Suites and MainStay Suites. The campaigns emphasize consistency and guest satisfaction, with features such as in-room kitchens and pet-friendly options. Focus cities include Chicago, Denver, Atlanta, and Orlando. Campaigns run through 2026 across social media, ConnectedTV, and digital platforms, aiming to educate extended-stay travelers on maintaining daily routines while away from home.
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  • 2 min

Loews Hotels & Co Announces Launch of Fizz by Loews Hotels

  • LODGING Staff
  • 23 July 2025
🥤 Loews Hotels & Co introduces "Fizz by Loews Hotels," a soda-centric program launching nationwide in summer 2025. The program is available at all Loews properties, offering customizable, house-made sodas and spritzes. Signature drinks include Blossom Breeze at Loews Kansas City Hotel and Lychee Lush at Loews Miami Beach Hotel. The program offers locally inspired menus, and drinks can be enjoyed spirit-free or with alcohol. Additionally, a mobile Fizz Cart will offer poolside and rooftop service.
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  • 2 min

Blenheim Palace holds group prices freeze and launches new themed talks 

  • Jade
  • 23 July 2025
🏠 Blenheim Palace, during the 2026 season, will maintain group pricing starting at £39 for adult tickets. They offer themed 45-minute talks on topics like Winston Churchill and architecture, enhancing visits with catering options. Groups of 15+ receive discounts and benefits like free coach parking. Booking and inquiries can be directed to 01993 815600 or groups@blenheimpalace.com. Visit their website for more details.
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  • 2 min

How Cracker Barrel chef Matt Banton is expanding the flavor portfolio

  • Bret Thorn Patricia Cobe
  • 22 July 2025
🍴 Bret Thorn, based in Brooklyn, N.Y., is the Senior Food & Beverage Editor at Nation's Restaurant News since 1999. He won the Jesse H. Neal National Business Journalism Award in 2006 for his editorial work. Thorn's career includes roles at The New York Sun (2005-2008) and Asia Times (1995-1997). He studied history at Tufts University, graduating magna cum laude in 1990, and trained in French cooking at Le Cordon Bleu in 1986.
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Smaller teams, smarter support: Why fractional finance teams are a win for hotels

  • Guest Contributor
  • 22 July 2025
📈 Hotels in 2025 are shifting to fractional finance models due to labor cost hikes and tight profit margins. On-site finance teams are costly, with a full-time role exceeding six figures. The U.S. faces a shortage of 340,000 accountants, prompting flexible staffing solutions. Despite higher pay, 65% of hotels report shortages. Fractional teams offer scalable, strategic support, addressing fluctuating financial needs without full-time overhead, aligning with trends in IT and marketing sectors.
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  • 4 min

The Budget Paradox: Why Do Hotels Have Unlimited Budgets for Expensive Reservations?

  • Adelaide Macarez
  • 22 July 2025
💸 Hotels allocate a fixed yearly budget for direct bookings, but unlimited commissions for OTAs. Indirect bookings cost twice as much as direct ones (16% vs. 8%). To boost direct bookings, reinvest 10% of revenue in marketing, and implement a per-booking budget after the first 100. Also, allocate more for marketing high-end rooms and incentivize staff with a direct booking commission. This strategy aims for uncapped growth in the most profitable channel.
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  • 16 min

The People Side of Data: How We Spend Less Time on Reports, More Time with Guests (And Still Thrive) – Shozib Khan, Spire Hospitality

  • Josiah Mackenzie
  • 22 July 2025
📈 Shozib Khan, VP at Spire Hospitality, discussed transforming data analysis in the hotel industry. In 2018, Spire simplified 50-page reports into actionable insights, significantly improving efficiency. By focusing on retention, they discovered a correlation between room attendant tenure and performance, boosting hotel operations. A key initiative was using ProfitSword to centralize data, saving time and empowering staff. Spire also emphasizes performance measurement against sub-markets rather than just direct competitors, aiming for comprehensive improvement.
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  • 3 min

Tourism Innovation Summit is back for its…

  • Travel Weekly Group Ltd
  • 22 July 2025
🗺 Tourism Innovation Summit (TIS) occurs on October 22-24, 2025, at FIBES Seville. Over 8,000 professionals will attend, with 400 experts across five auditoriums. The summit addresses digitalization, sustainability, and traveler profiles. Key speakers include CEOs from Lastminute.com and WeRoad. 200 companies will exhibit tech solutions, and South Korea will be the guest country. Events like the Tourism Innovation Awards and Touristech Startup Fest will highlight disruptive projects. Registration is open.
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  • 2 min

Accelya launches new cross-industry NDC…

  • Travel Weekly Group Ltd
  • 22 July 2025
🛩 Accelya, a leader in airline technology, has launched the NDC FastTrack program to promote New Distribution Capability (NDC) adoption. The program partners with Sabre and American Express Global Business Travel (Amex GBT) and is endorsed by SAP Concur. Accelya saw a 146% growth in corporate NDC volumes from 2023 to 2024. The initiative aims to streamline NDC adoption through resources like shared roadmaps and training, with a formal launch at the GBTA Convention 2025 in Denver.
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  • 3 min

Jamie Oliver is looking for partners in the United States

  • Bret Thorn
  • 21 July 2025
🧑‍🍳 Jamie Oliver is targeting the U.S. for expansion, seeking partners. Now, with 64 restaurants in over 20 countries, his brand plans to open 15 more this year and 20 in 18 months. Recent openings include Athens and Montenegro, with Belgrade next. Focused on casual dining with responsibly sourced food, potential U.S. locations are NYC and California. His group boasts 16 partners, emphasizing chemistry, experience, and an entrepreneurial spirit. 🍽️
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