You could walk WTM in 20 minutes this year. Smallest WTM floor ever. Biggest signal shift yet. Booths shrank. Budgets too. Only Amadeus and RateGain held real ground. But everyone was still… | Pedro Colaco
📈 WTM, November 2025: The smallest floor yet allowed attendees to walk it in 20 minutes. Amadeus and RateGain were prominent, while others, like Cendyn and Sojern, opted for smaller booths but bigger discussions. SiteMinder hosted an in-demand party, now expanded from 50 attendees to many industry leaders, including co-founder Mike Rogers. The emphasis shifted from AI buzzwords to practical applications. The event was smaller in size but richer in meaningful dialogue.
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