Decoding Guest Feedback: Insights on AI and Review Trends for Hoteliers
💬 In 2025, guest reviews are evolving, emphasizing recency, integration, and AI. Booking.com's new scoring system gives weight to recent reviews, reflecting hotels' current status. In Q1 2025, 66% of reviews included text, proving its importance. Response time has halved, averaging three days now. Integration with platforms like Reviewpro improves efficiency, reducing response time from two weeks to five days. AI aids in drafting responses, but human oversight remains crucial. Negative feedback is a growth opportunity, enhancing marketing and guest satisfaction.
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