Hotel upselling, all in one place. This hub gathers the latest news, strategies and technology to help hotels grow revenue per guest, curated by 10 Minutes News. Follow the smartest ways to upsell and cross-sell.
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AI-Driven Hyper-Personalisation in Hotels Boosts Revenue as 61% of Consumers Prefer Tailored Experiences
17 September 2026📈 Personalization is crucial for hotel success. A study found 61% of consumers spend more with tailored experiences, yet only 25% feel they receive high personalisation. AI-driven hyper-personalisation offers precise customisation, predicting guest preferences and enhancing experiences. Millennials (48%) and Gen Z (38%) value unique experiences highly. Hotels must leverage technology and guest data to improve personalisation throughout the guest journey, from booking to feedback, to boost loyalty and revenue.
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Hotels Can Boost F&B Revenue by 20–40% Using Mobile Ordering Technology, Says IRIS Report
16 September 2026📱 In 2027, hotels aim to enhance F&B profits by leveraging mobile ordering technology. Reports show a 20-40% increase in average transaction value with digital ordering. Integrating multilingual, digital menus and upselling features simplifies guest experiences and boosts revenue. Additionally, IRIS clients reported delivery-time savings of over 10 minutes per order. This shift turns all hotel areas into potential F&B revenue opportunities, while reducing staff workload and improving operational efficiency.
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Pre-Arrival Upselling Can Boost Hotel Revenue with €12 Additional Spend Per Room Night Yielding €613,200 Incremental Revenue
15 September 2026🏨 Hotel upselling, primarily during the pre-arrival window, boosts revenue significantly. For a 200-room hotel with 70% occupancy and a €180 ADR, a €12 average pre-arrival spend per room-night yields €613,200 in revenue—producing €459,900 in GOP at 75% flow-through. Achieving the same via room sales at 60% flow-through demands €766,500 more revenue. Focus on RevPOR, not RevPAR, for real guest value. Strategic, personalized pre-arrival communication maximizes profitability.
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AI Streamlines Hotel Booking but Risks Reducing Upsell Revenue for Hotels, Study Shows Chains Have Advantage
8 September 2026💻 AI is transforming hotel bookings, enhancing speed but reducing hotel profitability. Distribution costs range from 15-25%, with upselling central to revenue. While AI simplifies booking to a request and 2-3 options, it may miss upgrades. NPS Prism indicates this tech isn’t fully mature. Choice Hotels saw a 17% upsell revenue rise with Oracle’s Nor1. Akia found early check-in/late checkout generated 90% of $370K upsell revenue. Hilton collaborates with Google and ChatGPT, yet independents risk losing visibility and upsells.
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In 2026, Successful Hotels Prioritize Employee Satisfaction and Development to Gain Competitive Advantage in Hospitality Industry
7 September 2026🏨 In 2026, the hospitality industry maintains focus on people despite technological advances. Hotels face the challenge of attracting and retaining talent by offering competitive compensation, flexible work-life options, and career growth. Key strategies include quarterly wage reviews, employee recognition, AI-powered recruiting, and creating a compelling Employee Value Proposition (EVP). Successful hotels invest in employee satisfaction to ensure guest satisfaction, leading to higher profitability and competitive advantages.
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Kennedy Training Network Offers Complimentary Upselling Webcast for Hotel Staff on September 25, Sponsored by Travel Outlook and Track Hospitality Software
4 September 2026📚 Kennedy Training Network (KTN) will hold a 40-minute training webcast for hotel staff at noon ET on Friday, September 25. The session, free due to sponsorship from Travel Outlook and Track Hospitality Software, will focus on upselling tactics for front desk and reservations. The webcast highlights the decline of self-upselling, emphasizing authentic, human interactions at the front desk and incremental quoting. Additional sessions are scheduled for October 23 and November 20, covering hospitality leadership and sales strategies.
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European Hotel Performance in 2026: Occupancy Up 0.5%, Spain Sees Strongest Growth Despite Economic Challenges
3 September 2026🏨 European hotel occupancy averaged 59.9% in Q1 2026, with ADR at €107.80 and RevPAR at €64.54. Spain’s occupancy rose to 56.8%, while the UK saw a decline to 62.2%. The booking window shortened to 40 days. Direct bookings yield €5 higher ADR and longer stays. AI is used by 70% of hoteliers, mainly for translation and pricing. Rooms account for 75% of revenue, with food and beverage generating €7.08 per square meter.
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HotelTechReport Study: Nearly 50% of Guests Prefer Mobile Check-Out; Kiosk Check-In Boosts Satisfaction by 20 Points
3 September 2026📱 Nearly half of 400 hotel guests surveyed in HotelTechReport’s 2025 study prefer smartphone check-out over the front desk. Hotels with kiosk-based digital check-in report a 20-point increase in guest satisfaction. Mobile check-in and kiosks provide more control and flexibility, catering to diverse guest needs. Digital keys allow guests to bypass the front desk entirely, enhancing convenience. Self-service options also offer upselling opportunities, allowing staff to focus on high-touch services where personal interaction is crucial.
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Industry Leaders Discuss CRM Solutions to Leverage Fragmented Guest Data for Increased Direct Hotel Bookings and Revenue
2 September 2026📈 Who? Mews CEO Matt Welle, Daan de Bruijn (Bookboost), Bryson Koehler (Revinate), Benjamin Devisme (Quinta). When? Recent episode of Matt Talks Hospitality. What? Discussed the integration of fragmented guest data in hotels. How? By using CRM solutions to consolidate data and create comprehensive guest profiles. Why? To improve guest relationships, automate services, and boost direct bookings. Where? In the hospitality sector, addressing data issues from multiple hotel systems.
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Flexkeeping Boosts Hotel Housekeeping Productivity by 67% at Capilon Hotels, Achieving 343% ROI
1 September 2026💻 Flexkeeping, acquired by Mews in September, enhanced hotel housekeeping operations, boosting productivity by 40% and cutting guest complaints by 45%. Capilon Hotels, using Flexkeeping across four London properties, improved productivity by 67%, saving 114 hours monthly, and achieving a 343% ROI. Cintas’ Garment Dispensing Solution is gaining traction in 2026, offering automation and efficiency in uniform management with potential cost-neutral transitions compared to traditional rental programs.
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GuestCentric’s AI Sales Assistant Boosts Hotel Website Conversion Rates from 2% to 10%, Increases Booking Values by 38%
28 August 2026📈 In early 2026, GuestCentric Systems introduced Melissa, an AI Website Sales Assistant, to tackle the 2% direct booking conversion rate for independent hotels. Over 56% of engaged users show high booking intent, with average booking values increasing by 38% when relevant add-ons are offered. The AI assistant addresses booking doubts by providing real-time answers, reducing abandonment rates, and boosting conversion rates to as high as 10%. GuestCentric has operated since 2008, focusing on enhancing online hotel business strategies.
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Accor’s Joël Bracco Highlights Strategic Importance of Unique Cocktail Menu Design for Maximizing Guest Experience and Revenue
28 August 2026🍺 Wine-list engineering uses established hierarchies, while cocktail menus rely on recipe design, product selection, and unique experiences. A Basil Smash priced at $17, with a $3.70 liquid cost, yields a $13.30 profit, enhancing sales and guest recall. Scarcity tactics, like a two-per-guest Martini limit, boost sales by 40%. Accor operates over 5,600 hotels and 10,000 bars worldwide, emphasizing customized guest experiences through curated cocktail offerings.
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In 2026, Global Hospitality Industry Sees ADR Growth Outpacing Occupancy with Shifts in Guest Behavior and Booking Trends
27 August 2026📅 In the first half of 2026, the hospitality industry saw ADR grow faster than occupancy, with global occupancy staying stable at ±1-2% compared to 2025. North America excelled due to strong domestic travel, while Europe focused on pricing strategies. Asia-Pacific showed varied recovery speeds, with strong momentum in Japan, Vietnam, and Thailand. Booking windows shortened, and average stays decreased. Travelers demanded greater value, influencing hotel strategies and revenue management.
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AI Automation in Hotel RFP Responses Could Lead to Price-Driven Competition and Homogenized Proposals, Warns KTN Expert
26 August 2026💻 August 26, HITEC and HSMAI events focused on AI in hospitality, emphasizing automated RFP responses. AI can instantly handle inquiries, compared to delayed human interactions. A typical scenario involves a SMERF group inquiry received at 5 p.m. on Friday, with AI responding immediately. This automation prompts concerns about uniformity and price-based decisions. Hotel leaders are advised to creatively integrate AI while maintaining human involvement, using personalized video messages, direct outreach, and personalized AI-enhanced responses to differentiate offerings.
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Hotels Shift Technology Strategy to Prioritize Connectivity and Adaptability Over Adding New Software Systems
26 August 2026💻 Hotel technology strategy is evolving to prioritize connectivity, adaptability, and evolution over simply adding new software. Integrating systems like PMS, CRM, and POS is crucial, but seamless data exchange and open architecture are essential to avoid fragmentation. Hotels must focus on API quality, data ownership, and integration management. The future relies on building flexible technology stacks that can easily accommodate changes without incurring hidden costs from dependencies and manual workflows.
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Hotel Food & Beverage Leaders Urged to Create Strategic 2027 Budgets Focusing on Revenue Growth and Efficiency
25 August 2026🍴 Hotel Food & Beverage leaders are crafting 2027 budgets, emphasizing operating strategies, not just forecasts. They focus on revenue growth, labor management, and food cost control. Key areas include realistic revenue planning, efficient labor use, disciplined food cost management, and leveraging beverage opportunities. It’s crucial to budget for guest experiences and maintain flexibility to adapt to unforeseen changes. Successful budgets align departmental decisions with hotel goals, emphasizing long-term positioning and performance.
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Luxury Hotels Should Curate Diverse Beverage Selections Focused on Quality and Guest Experience, Not Local Quotas
21 August 2026✨ At a luxury hotel in Old Québec, the selection of whisky should meet diverse guest expectations. A local bottle must express authenticity and quality, while international brands offer familiarity and benchmarks. The selection process involves tasting, contextual relevance, and operational viability. Each product should serve a specific function, whether as a destination anchor, stylistic reference, or discovery product. Success in luxury hospitality lies in creating a credible selection that balances local charm with global appeal.
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GuestCentric and HOVR Partner to Activate Interactive Video on 865 Hotel Booking Engines in One Morning
20 August 2026📅 GuestCentric and HOVR partnered to activate interactive video experiences in 865 booking engines in New York. This was achieved in one morning without technical work from hotel staff. HOVR’s videos enhance GuestCentric’s AI-powered booking engine, offering real-time guidance and personalized recommendations to boost conversions. Jason Craparo of HOVR highlighted zero technical lift, while Pedro Colaco of GuestCentric emphasized accessible digital tools. The focus now includes content activation, engagement measurement, and commercial impact analysis.
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Yanolja Launches AI Concierge Globally After Successful Trial in Over 1,000 Indian Hotels; Expands to US Next
19 August 2026💻 Korean-based Yanolja has launched an AI concierge through its subsidiary, Yanolja Cloud Solution, following a trial in over 1,000 Indian hotels. The rollout will continue in Thailand, the US, Malaysia, and Africa. Aimed at automating tasks like guest communications, it enables 25-room hotels to save up to eight hours daily. The system, integrating with YCS PMS, uses eight AI agents for operations, allowing guest interactions via WhatsApp or a portal, enhancing efficiency and guest experiences.
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Yanolja Launches AI Concierge Solution Globally After Successful Preview in Over 1,000 Indian Hotels
17 August 2026💻 Yanolja, in August 2026, announced a global rollout of its AI concierge solution, initially tested in over 1,000 Indian hotels. Expanding to Thailand, the U.S., Malaysia, and Africa, the solution leverages eight AI agents for tasks like guest communication and payments, integrating directly with the YCS Property Management System. Guests interact via WhatsApp or a web portal, transitioning seamlessly to human staff if needed, enhancing service efficiency and guest experience.
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AI Integration in Hotels Creates Fragmented Guest Experiences; Emphasizing Coherence as Key Industry Challenge
17 August 2026💻 Rebecca booked a hotel on Tuesday, triggering AI-led systems to offer a premium upsell within an hour and a discount code later. However, AI inconsistencies led to a confused experience due to uncoordinated promises from pricing, messaging, and booking engines. The hospitality industry’s AI integration over two years has created fragmented guest experiences. Coherence, not more AI, is key. Hotels need a unified guest experience strategy, as coherence, not AI volume, will drive future success.
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Stayntouch Partners with Paradise in a Box to Offer Hawaiian Upsells and Boost Hotel Revenue
13 August 2026🌴 Bethesda, MD | Aug. 13, 2026 | Stayntouch partners with Hawaii’s Paradise in a Box, involving over 40 local makers, to offer curated Hawaiian gift boxes through their hotel management system. Available during mobile check-in, on-site kiosks, as VIP gifts, and at front desk displays, this initiative enables hotels to enhance guest experiences and create new revenue streams. Founded in 2020, Paradise in a Box aims to share Hawaiian culture and support local businesses.
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The Ava Hotel Paso Robles Selects IRIS for Hilton-Approved Mobile Ordering and Digital Guest Directory Platform
11 August 2026📱 The Ava Hotel Paso Robles, Curio Collection by Hilton, opened in August 2025, has partnered with IRIS to enhance digital guest experiences in Paso Robles. The IRIS platform integrates with Toast POS, enabling mobile food ordering and access to hotel amenities. This solution reduces manual tasks and enhances service delivery, even during unstaffed periods. IRIS, used by over 2,000 hotels, helps increase food and beverage revenues by 20% on average.
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Beverage Cost Alone Fails to Measure Hotel Profitability; Comprehensive Multi-Dimensional Analysis Needed for Revenue Management
7 August 2026💸 In multi-outlet hotels, beverage costs can differ significantly despite identical ratios. In a case study, a hotel with a 24% beverage cost ratio from entry-level drinks saw lower revenue, while another with premium sales saw higher revenue per guest and gross profits. A shift in mix, not just cost, can indicate operational changes. An example showed beverage revenue increasing from CAD 300,000 to CAD 350,000 with a profit rise from CAD 237,000 to CAD 266,000 despite a cost ratio…
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World Cup Host Cities See 20% RevPAR Increase Despite Decline in Hotel Occupancy Rates
6 August 2026🏆 During the World Cup, U.S. host cities saw a 20% RevPAR increase, driven by a 21% room rate hike, despite falling occupancy. Historical data shows similar trends: Berlin (2006) enjoyed a 144% RevPAR spike, yet occupancy dropped to 37% post-match; Cape Town (2010) saw a 220% increase but faced a 5.7% overbuild. For future events, strategic planning—setting minimum-stay rules and enhancing guest experiences—is crucial to maintain long-term success and prevent staff burnout.
